SOURCE: Needle


March 22, 2011 10:57 ET

Needle Introduces the First Social Commerce Chat Integrations at the Adobe Omniture Summit

Needle's Guided Shopping Platform Allows Agents to Connect With Customers via Facebook and Push Customized Offers to a Customer's Facebook Wall

SALT LAKE CITY, UT--(Marketwire - March 22, 2011) - At the recent Omniture Summit in Salt Lake City, Needle introduced a suite of social commerce tools it has developed for the Needle Guided Shopping Platform. These tools allow companies to take the direct conversations they have everyday with customers via chat and turn them into a social shopping channel.

The core social commerce tool Needle unveiled was its Social Coupon Generator. The Social Coupon Generator gives chat agents the ability to create personalized coupons for customers and push those coupons directly to a customer's Facebook wall during a chat for that customer's friends to also see and use. The Social Coupon Generator is exclusive to Needle and is the only one of its kind in the customer contact market. 

"Chat can be so much more than it has been traditionally. When companies equip the right people with these tools, they can drive social behaviors and commerce with customers while in a chat without having to bump them out of the selling cycle," says Morgan Lynch, founder and CEO of Needle. "The Guided Shopping Platform allows ecommerce marketers to leverage a single customer touch point to not only complete a sale, but to also conduct high value marketing activities like Facebook connect, product likes, and customer acquisition via the Social Coupon Generator."

"The viral reach of the Facebook promotions is a powerful addition to the Needle chat platform. We can take a chat with one person and essentially create a marketing opportunity with two to three hundred more," said Brett Barlow, Director of Marketing at Skullcandy, a Needle customer. With the new feature, 55 percent of those offered a Facebook promotion post it to their wall.

Another tool Needle demonstrated at the Adobe Omniture Summit was the Facebook Connect feature that invites chat customers to connect to the chat agent via Facebook. The customer's Facebook data is then pulled directly into the Guided Shopping Platform so the agent has a clear view of the person they're chatting with and can use that information to increase conversion.

For more information about Needle and the Guided Shopping Platform, visit

About Needle
The Needle team understands the importance of providing a quality ecommerce experience. Needle has experts ready to help in a variety of categories from electronics to cosmetics. The Guided Shopping Platform can be used across multiple sales channels and is customized for each partner's specific needs. For more information about Needle, visit Needle is a privately held company based in Salt Lake City. Needle® is a registered trademark of Needle Inc.

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