January 07, 2011 10:18 ET

"Negative Emotions About the Current U.S. Healthcare System Remain High Among Physicians and Public"

GAINESVILLE, FL--(Marketwire - January 7, 2011) - AdSAM®  the leader in measuring emotional response, today releases its seventh SenseUs® Healthcare Poll, revealing that:

  • The (voting) Public and Physicians' feelings indicate that there is much opportunity to improve their perceptions of the current U.S. healthcare system, as the majority of the Public (51%) and Physicians (60%) have an unfavorable view of it . Feelings expressed by both groups, especially the Physicians, tend to reflect stress and aggravation.

  • While neither Physicians nor the Public consistently favor the Obama healthcare law, Physicians dislike it more (58% vs. 43% unfavorable feelings). The Public tended to express a bit more ambivalence (+10 points) and lack of understanding of the law than Physicians, suggesting that the Public feels uncertain about the healthcare law.

  • Despite the fact that there is not overwhelmingly consistent support for the Obama healthcare law, there is a slightly improved outlook for the future of U.S. healthcare under the Obama administration, as there are more favorable feelings expressed for the future by both the Public and Physicians since 2009 (see SenseUs Report for details).

The complete report is available at

SenseUs® is the only omnibus survey that measures both rational AND EMOTIONAL reactions of Americans to current topics and issues, products, services and more. These polls are conducted by AdSAM Marketing, the leading worldwide provider of emotional response market research. SenseUs offers a new approach to evaluating politics and key issues with the assessment of both rational and emotional thought processes.

 "Feelings are overlooked in many research plans, which is unfortunate since emotions are the precursor to action," said Jon Morris, Ph.D., president of AdSAM Marketing and communications professor at the University of Florida.

About SenseUS®
Since the fall of 2007, SenseUs® has offered a new approach to polling. Utilizing AdSAM®, the foremost measure of emotion response, SenseUs assesses the feelings of the public and links their emotional reactions to their thoughts.

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