March 17, 2011 08:30 ET

Neiman Marcus Launches Its First Interactive Mobile Challenge With SCVNGR

DALLAS, TX--(Marketwire - March 17, 2011) - Neiman Marcus announced today its first ever interactive mobile challenge with SCVNGR, the social game all about going places, completing challenges and earning rewards. The promotion runs from March 17 through April 10th, 2011 at all 41 Neiman Marcus locations.

The SCVNGR mobile challenge works with the following few steps:

  • Download the FREE SCVNGR app at the Android Market or the Apple App Store onto a Smartphone.

  • Upon downloading the SCVNGR app customers will be asked a series of questions that can only be answered by completing interactive tasks within a full-line Neiman Marcus store.

  • The SCVNGR mobile challenge is divided into three distinctive tiers, after successful completion of each tier the customer is rewarded with a gift from the Neiman Marcus store.

  • A customer may win up to two gifts and a chance to win a $2,500 shopping spree at Neiman Marcus. Rewards include a makeover at the le Metier de Beaute counter and a special gift.

"We are delighted to introduce this new mobile challenge and are excited about engaging our customer in-store. The partnership with SCVNGR is a sample of the mobile and digital based customer programs we hope to extend in the future," said Wanda Gierhart, Chief Marketing Officer, Neiman Marcus Group.

The interactive SCVNGR game debuts during Neiman Marcus' Big Night Out -- an event designed to offer looks from Dress Collections for prom, spring formals, and every celebration on your spring social calendar.

"This partnership is a great example of how a luxury brand like Neiman Marcus can be an innovative leader in the retail industry by leveraging SCVNGR's social game layer," said Chris Mahl, SVP and Chief Brand Alchemist at SCVNGR. "The 'Big Night Out' campaign creates stronger community engagement and a memorable shopping experience for customers." 

*No purchase necessary. Should a Neiman Marcus customer want to register to win the shopping spree please visit the customer service department. To find out more information please visit

The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. For more information, visit

SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital. Visit to learn more.


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