SOURCE: NeoEdge Networks

November 18, 2008 08:00 ET

NeoEdge Expands Sales Team With Executive Hires

In-Game Advertising Network Responds to Increased Demand With Additions for Eastern Region, National Advertising, and Network Sales

MOUNTAIN VIEW, CA--(Marketwire - November 18, 2008) - NeoEdge Networks, Inc., a leading advertising network focused on providing television quality advertising inside online casual games, has expanded its sales force with three executive hires that will help the company keep pace with increasing demand for its network. Melissa Marra and Kevin Hicks have been named Vice Presidents for Advertising Sales. And, Jenny Fine has been named Senior Director for Advertising Sales. Melissa and Kevin are based in New York, while Jenny is based in Los Angeles.

According to a recent Yankee Group report (1), by 2011, worldwide in-game advertising expenditures will grow to nearly $1 billion per year, due to the advertising shift from traditional to new media.

"In our challenging economy, advertisers are looking for the optimal use of every dollar, and they now recognize that premium, in-game advertising is a cost-effective way to reach a precisely targeted market with very high brand retention," said Alex Terry, CEO of NeoEdge Networks. "Melissa, Kevin and Jenny all bring experience, high energy and a track record for success to the company and will ensure we take advantage of every opportunity the growing market presents."

Melissa Marra has been selling media since 1996 and has focused on online media since 2000. Prior to NeoEdge, she was at Entertainment Weekly where she was national sales director for EW.com. Before Entertainment Weekly she served as regional vice president East Coast for Metacafe, a video entertainment company. Prior to that she held a variety of positions with leading media companies, including CNET Entertainment and Imagine Media.

Kevin Hicks has sold interactive advertising since 2000. Prior to NeoEdge was Vice President, National Sales at WorldNow, a company that supports local media companies with online products, consulting services and revenue programs. Before WorldNow, he held a variety of senior positions at leading online media companies including Hollywood Media Corp., WhitePages.com and Bensussen Deutsch & Associates, Inc.

Jenny Fine has more than 12 years' experience in online media, both as a strategic consultant and as sales executive. She assisted Zam Networks in launching its sales initiatives, and she was Vice President of Sales at LiveUniverse, an online entertainment network. Previously she held positions at advertising and online media companies including AdDynamix, Ideal Exposure, and Mail.com.

About NeoEdge Networks, Inc.

NeoEdge Networks, Inc., headquartered in Mountain View, California, is the leading provider of advertising solutions for the casual game industry. In close partnership with game publishers, portals and advertisers, NeoEdge is revolutionizing the casual gaming experience by providing safe, simple and profitable ad-supported game play through its patent-pending NeoARM™ technology suite and NeoAds™ advertising network. More than 50 top publishers rely on NeoEdge to deploy over 500 ad-supported casual games throughout the NeoEdge partner network. NeoEdge has created a robust and scalable online medium that allows advertisers to target a valuable untapped demographic with premium video ads. It enables an additional ad-supported business model for game publishers and web site owners. NeoEdge has ad sales representation in over fifteen sales offices nationwide. To advertise with NeoEdge or learn more about increasing revenue through ad-supported casual games, please visit www.neoedge.com.

1. "Advertising and Games: 2007 In-Game Advertising Forecast." Yankee Group, July 2007.

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