SOURCE: NeoEdge Networks

December 22, 2008 11:00 ET

NeoEdge Launches NeoMOM Continuous Research -- Enhanced Demographic Assessment Solution for Online Advertising

Casual Game-Based Surveys Offer a More Accurate Measure of Key Demographic Group for Advertisers: Women Between the Ages of 25 and 54

MOUNTAIN VIEW, CA--(Marketwire - December 22, 2008) - NeoEdge Networks, Inc., a leading advertising network focused on providing television-quality advertising and analytics for casual games, today announced NeoMOM, the ultimate demographic tool for measuring the tastes and preferences of women between the ages of 25 and 54. As a complement to data from comScore, Nielsen, Quantcast and others, NeoMOM leverages Web 2.0 technologies to develop a far more timely and accurate assessment of the shifting preferences of this key demographic group, providing advertisers and brand managers with the information they need to optimize their marketing campaigns. NeoEdge will survey consumers across its network and will begin a dialog on a range of topics, focusing primarily on the CPG and grocery categories missing from today's current swath of online research. The first results will be released in late January.

"As a provider of advertising solutions for online games, NeoEdge has immediate access to a huge community of more than 20 million consumers who regularly play casual games, 70 percent of whom are women. This is a key demographic for many brands," said Alex Terry, President and CEO at NeoEdge Networks. "And, unlike other current surveys that use static panels for their assessments, NeoMOM is based on an ever-shifting group of respondents, which provides a timely and more accurate read on the target group's true preferences and buying habits."

Ad-supported casual games tend to promote frequent and long-form engagement with the player -- 45 minute play sessions, 3 times per week on average -- providing up to six advertising opportunities per session. Through the use of "quick polls," "polls of the week," and other short surveys within these ad inventory slots, the trusted relationship NeoEdge has with its casual gaming community enables an unprecedented level of survey participation and consumer feedback, which other surveys cannot claim. The depth and timeliness of the questions and resulting data gives agencies and brands the ability to make better informed decisions, for higher performing online campaigns.

"Unlike other gaming audiences, the casual gaming audience covers the spectrum of demographics, giving brands access to any of its target audiences," said Ty Levine, VP of Marketing at NeoEdge and the creator of NeoMOM. "Although the initial focus of the surveys will mainly target women -- the largest community of online casual gamers -- future surveys can easily target other important demographics. In the same way that Web 2.0-based communities have transformed corporate marketing and PR, NeoMOM will revolutionize the market assessment industry -- and this is the first salvo. And, we will share this data monthly with our advertisers, prospective advertisers and portal partners to help marketers make better, more informed and timely decisions."

About NeoEdge Networks, Inc.

NeoEdge Networks, Inc., headquartered in Mountain View, California, is the leading provider of advertising solutions for the casual game industry. In close partnership with game publishers, portals and advertisers, NeoEdge is revolutionizing the causal gaming experience by providing safe, simple and profitable ad-supported game play through its patent-pending NeoARM™ technology suite and NeoAds™ advertising network. More than 50 top publishers rely on NeoEdge to deploy over 500 ad-supported casual games throughout the NeoEdge partner network. NeoEdge has created a robust and scalable online medium that allows advertisers to target a valuable untapped demographic with premium video ads. It enables an additional ad-supported business model for game publishers and web site owners. NeoEdge has ad sales representation in over fifteen sales offices nationwide. To advertise with NeoEdge or learn more about increasing revenue through ad-supported casual games, please visit www.neoedge.com.

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