SOURCE: NeoEdge Networks, Inc.

May 14, 2008 12:00 ET

NeoEdge Provides Ad-Supported Game Channel for Top Social Networking Site

Free Casual Games Keep PerfSpot Users Entertained While Staying in Touch

MOUNTAIN VIEW, CA--(Marketwire - May 14, 2008) - NeoEdge Networks, Inc., an innovator in delivering advertising around casual games for the PC, today announced it has been selected by PerfSpot to provide an ad-supported games channel for its community of 8 million users.

People looking to connect with friends on PerfSpot can now take advantage of free engaging interactive entertainment -- casual games powered by NeoEdge -- without clicking to another website. The games are supported by brief video advertisements that players watch at the start, the end and during level advances in the game play. Entire games can be downloaded to any PC directly from PerfSpot's website.

"We are happy to extend the NeoEdge game channel solution to PerfSpot," said Alex Terry, Chief Executive Officer, NeoEdge. "Casual games are the number one form of entertainment on the Internet(1) and NeoEdge makes it easy for any partner to quickly incorporate this compelling and interactive content to their site. Plus, every game is free and unlimited for the consumer, which helps to create a stickier and more engaging online destination."

"The NeoEdge game channel is a natural fit for how PerfSpot users share and stay entertained in their online, digital life," said Hart Cunningham, PerfSpot Chief Executive Officer. "With the recent addition of free casual games, we are already seeing a higher level of engagement on our site, with a very large segment of our audience making a daily visit to our games channel."

Under the "Activities" channel on the website, PerfSpot users can select from top-rated casual games such as "Cake Mania" and play for free without time limits. The carousel-browsing function enables easy selection of puzzle, action and strategy games in the catalog. Full game descriptions and images from actual game play give consumers a feel for the game before diving in.

With more and more consumers seeking online forms of entertainment and businesses looking to keep consumers glued to their websites it is no surprise that researcher eMarketer believes videogame advertising is set to see spending double over the next five years -- with the majority of growth in casual Web-based games.

NeoEdge's white label gaming channel offers businesses end-to-end branding of the user interface, installation, game play and advertising experience online. NeoEdge offers a full game catalog with distribution rights built in so there is no need to strike game publisher agreements; NeoEdge takes care of it all.

About NeoEdge Networks, Inc.

NeoEdge Networks, Inc., headquartered in Mountain View, California, is a pioneer of the ad-supported game industry. In close partnership with game publishers, portals and advertisers, NeoEdge is revolutionizing the causal gaming experience by providing safe, simple and profitable ad-supported game play through its patent-pending NeoARM™ technology suite and NeoAds™ Game Advertising Network. NeoEdge had built a robust and scalable online medium that allows advertisers to target an untapped demographic with rich video game commercials and enables a new ad-supported business model for game publishers and portals. For more information about NeoEdge Networks, please visit the company's website at or to experience free to play casual games with advertising visit

About PerfSpot is a premier international social network with over 8 million members in 190 countries worldwide. Its network offers users the best in media content, communication tools, personal customization and privacy. For more information, please visit

(1) According to the report, "Casual Gaming Market Update," August 16, 2007, from Parks Associates.

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