SOURCE: Neolane, Inc.

October 22, 2007 08:30 ET

Neolane, DIRECT and Leading Research Firm to Host Webinar Focused on Integrating Emerging Technologies Into Direct Marketing Strategies

Speakers Will Address Keys to Success for Embracing Emerging Marketing Technologies

NEWTON, MA--(Marketwire - October 22, 2007) - Neolane, Inc., the software company for new-generation marketing, today announced it is sponsoring a webinar featuring industry leaders from Forrester Research and DIRECT. The webinar will address the increasing need for marketing agility driven by the highly personalized, interactive nature of emerging technologies such as mobile marketing and social computing, and the impact on accelerated marketing cycles.

Who:    Ray Schultz, editorial director of Penton's Marketing Media Group
        and Suresh Vittal, senior analyst, Forrester Research

What:   The webinar, "Integrate Emerging Technologies into your Direct
        Marketing Strategy," will help participants learn more about which
        emerging marketing technologies marketers are most likely to
        benefit from today, which hold the most future promise, and how to
        best integrate these technologies with traditional channels such as
        direct mail and telemarketing.  Presenters will focus on
        identifying best practices and pitfalls to avoid.

When:   Thursday, October 25, 2007 at 2:00 p.m. ET/11:00 a.m. PT

Where:  To register online, visit:


Neolane drives marketing that delivers, with the only enterprise marketing software that enables companies to integrate emerging technologies such as mobile with traditional channels. Neolane provides a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. More than 100 of the world's most innovative marketers including Accor Hotels, Alcatel-Lucent, EMI Music, Sephora and Virgin Megastores use Neolane to improve effectiveness and drive revenue via cross-channel, personalized marketing. Visit

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