SOURCE: Neolane

May 06, 2008 14:31 ET

Neolane Enterprise Marketing Platform Named a Finalist in the 2008 MITX Technology Awards

Fifth Annual MITX What's Next Forum & Technology Awards Recognize Outstanding Technology Advancements in New England Region

NEWTON, MA--(Marketwire - May 6, 2008) - Neolane, Inc., the software company for new generation marketing, today announced that it has been named a finalist in the 5th Annual MITX Technology Awards. The MITX What's Next Forum & Technology Awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. The Massachusetts Innovation & Technology Exchange (MITX) is the country's leading association bringing together digital marketing, media and technology professionals to engage in what's next for the web and how it impacts the marketing and business worlds. Neolane is a finalist in the Marketing and Customer Relationship Technologies category.

Neolane provides the only enterprise marketing platform that effectively unites emerging technologies such as mobile with traditional offline channels. With comprehensive capabilities for campaign management, dynamic content management, marketing resource management, lead management, analytics and reporting, Neolane offers its customers the ability to control and automate multiple, complex marketing campaigns with real-time measurement, with full integration into CRM systems. Marketers can easily automate, control and measure the interactions with their audiences using multiple digital channels -- whether via email, SMS, video or mobile web -- while helping incorporate these interactions with traditional direct mail communications, supporting more valuable, behavioral-based two-way dialogue with customers. Unlike traditional marketing automation software, Neolane was built from the ground up to natively support and leverage emerging marketing technologies.

Neolane was named a finalist due, in part, to the impressive results achieved by clients such as Accor Hotels, which deployed personalization strategies and automated its marketing operations across multiple countries and five languages. In its first year using Neolane, the leading hotelier group was able to carry out two and a half times the number of campaigns it ran in the previous year. Neolane's technology helped Accor Hotels cut campaign preparation times in half, double response rates and save hundreds of thousands of dollars.

"Today's marketers are tasked with creating relationships with customers across more and more channels, while finding ways to keep track of consumer preferences and communications to drive sales conversions -- all with fewer resources. Neolane's enterprise marketing platform helps marketers to continually close this marketing loop -- across channels -- with seamless sophistication," said Patrick McHugh, executive vice president, Neolane, Inc. "On behalf of Neolane, we are proud and honored to be recognized by our peers in the Massachusetts technology community for the technical and business advantages our product delivers to marketing organizations."

"In its fifth year, the MITX Technology Awards have attracted some of the most distinguished technological innovations that the region has to offer," said Kiki Mills, executive director of MITX. "It is this tremendous interest that enables our organization to accomplish its mission of uniting the brightest minds in the digital marketing, media and technology community and honoring their outstanding achievement."

Neolane will be recognized with the other finalists in the category of Marketing and Customer Relationship Technologies at an awards ceremony attended by the region's top technology and business professionals. Winners will be announced at the ceremony at the Royal Sonesta Hotel on Tuesday, June 3, 2008.

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the digital technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to

About Neolane

Neolane drives marketing that delivers, with the only enterprise marketing software that enables companies to integrate emerging technologies such as mobile with traditional channels. Neolane provides a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. More than 100 of the world's most innovative marketers including Accor Hotels, EMI Music, Sephora and Virgin Megastores/zavvi use Neolane to improve effectiveness and drive revenue via cross-channel, personalized marketing. Visit