SOURCE: Neolane, Inc.

March 20, 2008 08:30 ET

Neolane Joins BtoB Magazine and AberdeenGroup for Exclusive Lead Management Webinar Focusing on CRM and Marketing Technology Convergence

Insight and Best Practices From Industry Leaders Provide Practical Advice for Establishing New Customer Engagement Methods and More Effective Lead Advancement

NEWTON, MA--(Marketwire - March 20, 2008) - Neolane, Inc., the software company for new-generation marketing, today announced details of its upcoming webinar with BtoB Magazine and AberdeenGroup, "New Generation Lead Management: Discovering the Missing Link." Taking place on Wednesday, March 26, the webinar will address the convergence of CRM and marketing technologies to support new customer engagement methods while offering best practices for highly efficient and effective lead advancement processes.

Who:   Moderated by Ellis Booker, editor, BtoB Magazine and Media Business,
       this webinar will feature Ian Michiels, research analyst, Marketing
       Management and Digital Marketing, AberdeenGroup and Patrick McHugh,
       executive vice president, Neolane, Inc.

What:  Since the unilateral adoption of CRM by business-to-business (BtoB)
       organizations, marketers have struggled to effectively utilize the
       technology to suit their own needs. Instead of being forced to
       attempt to align and integrate job-critical data, processes and
       technology on their own, marketers must take advantage of new
       generation technology created specifically to improve lead
       management effectiveness.

       To best-in-class marketers, sales and marketing technology
       convergence translates into complete coordination and
       synchronization of key information, activities and events to
       automate and optimize an end-to-end customer engagement lifecycle.
       Join BtoB Magazine, AberdeenGroup and Neolane for this webinar to
       benefit from practical advice for establishing new technology-driven
       customer engagement methods and highly efficient and effective lead
       advancement processes.

       Registrants will receive a complimentary copy of the new
       AberdeenGroup report, "The Convergence of Sales and Marketing

When:  Wednesday, March 26, 2008 at 10:00 a.m. PDT/1:00 p.m. EDT

Where: To register for this exclusive webinar event, sponsored by Neolane,

About Neolane

Neolane drives marketing that delivers, with the only enterprise marketing software that enables companies to integrate emerging technologies such as mobile with traditional channels. Neolane provides a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. More than 100 of the world's most innovative marketers including Accor Hotels, EMI Music, Sephora and Virgin Megastores/zavvi use Neolane to improve effectiveness and drive revenue via cross-channel, personalized marketing. Visit

Copyright © 2008 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.