SOURCE: Neolane

March 19, 2008 09:29 ET

Neolane Records Fourth Consecutive Year of Profitability

New Customer Wins, Expanded Global Presence and Industry Recognition Continue to Make Neolane the Enterprise Marketing Platform of Choice for New Generation Marketing

NEWTON, MA--(Marketwire - March 19, 2008) - Neolane, the software company for new-generation marketing, posted impressive global gains in 2007 following another year of profitability, rapid revenue growth in Europe and the extension of its operations into North America. For the fifth year running, Neolane doubled revenues; the company also posted a profit for the fourth year in a row.

Over the past year, Neolane welcomed 35 new customers across consumer goods, financial, high-tech, mobile and travel industries including: CALYON, Come&Stay, Canon, Continental Airlines, Decision News Media, Dexia, L'Oréal, Peugeot-Citroen, Photoways, Samsung, Scandinavian Airlines, Skyrock, Tele2 and Wayfinder.

With the launch of North American operations in 2007, Neolane expanded its global presence to include Boston, Atlanta and San Francisco. Neolane also serves customers through its existing European office network covering London, Paris and Copenhagen.

"Neolane provides the only enterprise marketing platform that effectively unites emerging technologies with traditional channels to create an optimal customer experience, improve marketing effectiveness and drive revenue," said Patrick McHugh, executive vice president, Neolane, Inc. "More than 100 of the world's most innovative marketers including Accor Hotels, EMI Music, Packard Bell, Sephora and Virgin Megastores/zavvi trust Neolane to drive highly personalized, tightly coordinated digital and print marketing initiatives."

Neolane has quickly gained industry recognition in North America. Along with customer Packard Bell, Neolane won a database excellence award for Multichannel Marketing Achievements at the National Center for Database Marketing (NCDM) Conference. Neolane and Accor Hotels were also one of five finalists competing for the Email Experience Council's Email Performance Award.

Neolane allows companies to gain better visibility and control over their total marketing operations and more efficiently build and execute communications strategies. With Neolane, business-to-consumer and business-to-business companies can drive dynamic content personalization across multiple mediums to create more relevant two-way dialogue. The platform can easily combine direct mail, email, web personalization, digital printing, WAP Push, and mobile applications like SMS ("Short Message Service" or text messaging) and MMS ("Multimedia Message Service") into a tightly orchestrated marketing program. This stands in stark contrast to competitive solutions whose direct-mail roots have stunted their flexibility to support and smoothly integrate these new modes of communication.

About Neolane

Neolane drives marketing that delivers, with the only enterprise marketing software that enables companies to integrate emerging technologies such as mobile with traditional channels. Neolane provides a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. More than 100 of the world's most innovative marketers including Accor Hotels, EMI Music, Sephora and Virgin Megastores/zavvi use Neolane to improve effectiveness and drive revenue via cross-channel, personalized marketing. Visit www.neolane.com.

Copyright © 2008 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.