SOURCE: Neology, Inc.

Leading RFID Through Inovation

February 02, 2015 14:37 ET

Neology Appoints New General Manager for Mexico

SAN DIEGO, CA--(Marketwired - February 02, 2015) - Neology, a leader in secure high-value Radio Frequency Identification (RFID) solutions and a subsidiary of RFID industry pacesetter SMARTRAC, announced today ANTONIO JOSÉ CABALLERO PRADO as General Manager of Mexico. An executive with both private and public experience, and an extensive background of developing strategic synergies between both private and public sector, will help to consolidate Neology's growing tolling assets and develop the strategic approach to new business acquisition to service the Latin America markets. Mr. Caballero will join Neology's senior management team to help position the company for maximum exposure and growth.

"Antonio is a welcome addition to the team," said Francisco Martinez, CEO of Neology. "He exemplifies the caliber of executives that Neology is able to attract. And under his leadership, we'll continue to expand our presence, our market share, and our influence on the industry."

Antonio Caballero said, "The opportunity to consolidate and leverage Neology's impressive toll assets in Latin America will ensure continued record breaking growth and ensure our leadership position in the industry."

Prior to joining Neology, Caballero occupied managerial positions with the MINISTRY OF FINANCE AND PUBLIC CREDIT of Mexico serving as the Director of Economic Productivity and AeroMexico, a Mexico based Global Airline serving as Director of Strategic Partnerships and North American Alliances. 


SMARTRAC is the leading developer, manufacturer and supplier of RFID and NFC transponders, tags and inlays. The company produces both ready-made and customized solutions used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, contactless payment cards, electronic product identification, industry, libraries and media management, laundry, logistics, mobile and smart media, public transport, retail, and many more. SMARTRAC has its registered headquarters in Amsterdam, The Netherlands. The company maintains a global research and development, production and sales network. For more information, visit and follow us on Twitter:

About Neology

Being a fully-owned subsidiary of SMARTRAC N.V., Neology is a leading provider of integrated solutions for the tolling, electronic vehicle registration (EVR) and public safety markets. The company is a pioneer and leader in the development of passive RFID technology owning some of the earliest and most significant intellectual property (IP) in the industry.

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