SOURCE: NeoMedia Technologies

August 10, 2007 07:00 ET

NeoMedia Technologies Inc. Increases Distribution of Mobile Scanners at Concerts and Events

AACHEN, GERMANY and FT. MYERS, FL--(Marketwire - August 10, 2007) - NeoMedia Technologies (OTCBB: NEOM), the global leader in camera-initiated transactions for mobile devices, announced today the deployment of mobile phone scanners at concerts around Europe. Fans and concert goers purchase electronic tickets over the internet and instantly receive a text message containing a two dimensional code (Data Matrix or 2D) on their mobile phone. The code can easily be scanned at the concert's point of entry by mobile scanners for immediate event access. In doing so, NeoMedia demonstrates the use of optically processed mobile codes for real-world financial transactions.

Mobile scanners are currently installed at various concerts in Germany, the PinkPop Festival in the Netherlands, the Christina Stürmer's concert in Austria, and the Dutch singer Guus Meeuwis concert. Attendees who utilize mobile phone ticketing have increased at each new event and have discovered the benefits of paperless mobile ticketing, thanks to NeoMedia's technology. The innovation of mobile ticketing combined with 2D barcodes continues to gain broad consumer acceptance. In the future, mobile ticketing will be a standard ticketing method at multiple large scale events around Europe and at international venues. Why? Because nothing is easier!

"The future belongs to mobile ticketing and other financial transactions using NeoMedia's technology," stated the CEO of Gavitec AG -- mobile digit and subsidiary of NeoMedia Technologies, Dr. Christian Steinborn. "The application of NeoMedia's technology at concerts in Germany, Austria and in the Netherlands was a great success. For us, our clients, and concertgoers; mobile ticketing means eliminating printed admission tickets (which can be lost) and no queues in front of the cash desk. Instead, mobile ticketing allows for easy, quick, and smooth handling."

Dr. Steinborn continued, "Through the network operators, event managers and ticket shops can benefit from mobile ticketing to generate higher sales through data transmission of mobile tickets, winning additional clients by introducing innovative ways of distribution, and creating a personalized database with client information and reliable access control."

About NeoMedia Technologies Inc.

NeoMedia Technologies, Inc. (OTCBB: NEOM) (www.neom.com) is the global leader in camera initiated transactions for mobile devices. From RFID and optically initiated wireless transactions to the digital processing of mobile financial transactions, NeoMedia provides reliable high-volume solutions for the processing of universal optical codes and related information for mobile devices. NeoMedia's international office is located in Aachen, Germany. This office, Gavitec, produces hardware devices for mobile coupon transactions. To learn more about NeoMedia Technologies, qode, or Gavitec visit http://www.neom.com, www.qode.com, and www.gavitec.com

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.

Contact Information

  • Press Contacts:
    William Hoffman
    NeoMedia Technologies Inc.
    +(239) 337-3434
    Email Contact

    Amanda George
    NeoMedia Technologies
    +(239) 337-3434 X 151
    Email Contact