Neopost Limited

Neopost Limited

August 07, 2013 09:00 ET

Neopost Endorses DMA Survey on the Value of Direct Mail

ROMFORD, UNITED KINGDOM--(Marketwired - Aug. 7, 2013) - Neopost announces that a recent study published by the Direct Marketing Association (DMA), shows that Direct Mail still adds value to consumers and marketing activities.

With over 1,000 members throughout the UK including agencies, list brokers and mailing houses, the DMA has promoted the business interests of its members and helped to raise industry standards since its inception in 1992.

"Many people today easily could choose to conduct their lives entirely online, but they don't," explains Rachel Aldighieri, DMA Director of Communications. She goes on to say, "For brands to market effectively in a truly connected world, they must fully recognise the role that print communications play for many years to come."

The statistics show that print still makes a significant contribution. 79 percent of customers admit they act on direct mail immediately.

Of those surveyed almost half opted to retain printed items they have received. 57 percent declared it to be the 'most trustworthy' of all media channels.

"People continue to value direct mail and printed communications from brands, finding that it plays a seamless role within their connected worlds, offers some qualities not found in other communications and is an essential part of overall 'brand experience,'" adds Aldighieri.

Direct Mail also benefits related marketing channels. Other findings reveal that customers tend to visit a brand's website to respond to direct mail rather than replying to an email.

Neopost is the Europe's number one supplier of mailing solutions, delivering a vast range of equipment and software maximising the efficiency and effectiveness of direct mail.

Phil Winfield, Head of Marketing Communications from Neopost, comments, "With the economy on the mend, now is the time to invest in mailing technology to boost revenues and profits."

Neopost's Output Management Software offers an easy and cost effective way to automate and manage mail output, ensuring the right mail always goes to the right person.

Neopost's range of folder inserters, automate the process of, filling envelopes and can personalise content and portray a professional image in all your communications.

For mailings that have the best possible impact and the highest chance of response, Neopost envelope printers not only apply the recipient's name and address quickly, they can also overprint envelopes with colourful marketing messages and images.

*This result was taken from 'letterbox to inbox 2013 report' studies of the 1,232 UK adults surveyed conducted by the DMA in partnership with fast MAP and HP.

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About Neopost

Neopost is the European leader and number two world-wide supplier of mailing solutions. It has a direct presence in 29 countries, with 5,900 employees and annual sales of EUR1,070 billion in 2012. Its products and services are sold in more than 90 countries, and the Group has become a key player in the markets for mailroom equipment and logistics solutions. Neopost supplies the most technologically advanced solutions for franking, folding and inserting and addressing as well as logistics management and traceability. Neopost also offers a full range of services, including consultancy, maintenance and financing solutions.

Neopost is listed in the A compartment of Euronext Paris and belongs notably to the SBF 120 Index.

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