SOURCE: NeoMedia Technologies, Inc.

September 11, 2008 08:45 ET

NeoReader for BlackBerry Now Available -- Easy Access to Mobile Content on the Go

ATLANTA, GA--(Marketwire - September 11, 2008) - NeoMedia Technologies (OTCBB: NEOM), the global leader in camera-initiated transactions for mobile devices, announced today that their mobile barcode scanning application -- NeoReader® -- is now available for camera-enabled BlackBerry® smartphones from Research In Motion (RIM). The NeoReader transforms the BlackBerry into a barcode scanner which provides instant access to mobile content by clicking on 2D barcodes.

The NeoReader's simple "one click" access makes the mobile internet much more accessible for BlackBerry users -- by scanning 2D barcodes via the phone's camera, users avoid typing in long URLs and navigating cumbersome menus. The 2D barcodes serve as "hyperlinks" from printed mediums to mobile web content and are activated when and where users choose.

NeoReader-capable devices for the BlackBerry feature the Curve™ (8300, 8310, 8320) and Pearl™ (8100, 8110, 8120) product lines. BlackBerry users can download the NeoReader software to their phone by going to on their mobile browser. In addition to the BlackBerry, the NeoReader code scanning software is available for handsets from most major manufacturers (go to for more information regarding specific models).

"Offering a version of NeoReader for the BlackBerry enables us to reach a completely new group of smartphone users -- business professionals. High rates of data usage and time-constrained lives combine to make business professionals a very attractive market for mobile barcode scanning," states Iain McCready, CEO of NeoMedia. "The NeoReader for BlackBerry expands the NeoReader-capable handset universe across a critical platform. RIM leads the fast growing U.S. converged-device market with a 41% share(1). NeoMedia aims to leverage this rising consumer interest in a rich mobile experience by enabling a ubiquitous mobile barcode scanning market and ensuring consumer experiences with mobile scanning are secure, fast and reliable. I believe NeoReader can be the breakthrough needed to deliver the promise of an easy and accessible mobile internet experience."

The NeoReader is a universal barcode scanning application that reads standard 2D barcode symbologies -- QR, Data Matrix, Aztec -- so BlackBerry users won't need multiple barcode readers. Many companies are beginning to utilize 2D barcodes in their marketing and communications efforts. By installing the NeoReader, BlackBerry users will enjoy the value and convenience of a rich and relevant interactive experience wherever they encounter a mobile barcode.

NeoMedia Technologies is currently participating in CTIA Wireless IT & Entertainment 2008 at Moscone West in San Francisco. Visit NeoMedia at booth 229 for a demonstration and further information.

(1) Source: Canalys estimates, ltd, 2008

About NeoMedia Technologies, Inc.

NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in optically initiated wireless transactions, bridging the physical and mobile world with innovative direct to web technology solutions. To provide a robust high-performance infrastructure for the processing of optical codes NeoMedia extends their offering with award winning Gavitec technology. Located in Germany, Gavitec AG - mobile digit is a leader in development and distribution of mobile scanners and software for mobile applications. In addition, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems. To learn more visit,, and

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

This press release contains certain statements about the future in terms of Section 27A of the US Securities Act of 1933 and Section 21E of the US Securities Exchange Act of 1934. With the exception of historic facts, the statements contained in this press release are subject to various risks and uncertainties, that can lead to factual results significantly deviating from the expectations expressed in the statements about the future.

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