Nereus Trading INC

October 14, 2005 06:00 ET

Nereus Trading INC: How One Company is Fighting the Rising Cost of Healthcare by Making Healthy Food Convenient

CALGARY, ALBERTA--(CCNMatthews - Oct. 14, 2005) - A breakthrough innovative company is looking to bring health to the millions, the fast food way. Nereus Canada will introduce one of its first products, to be on the shelves at local convenience, health, drug and grocery stores early November, 2005.

As the scales climb so too does Canada's spending on healthcare dollars. On average 47 percent of Canadians are overweight and percent are obese (Heart and Stroke Foundation's Annual Report Card on Canadians' Health, 2005), adding additional strain to the health care system. It does not stop there. The medical and social implications of obesity are severe: Type 2 diabetes, high blood pressure, adult heart disease, low self-esteem and depression.

They company will start with a fibre drink, that is an important part of a new line of products Nereus Trading Company is bringing to the Canadian marketplace. Literally the first of its kind in Canada to be available on grocery store and convenience store shelves.

The idea of "intelligent solutions for a healthy planet" came to company President Kevin McGeough when he realized people flock to what's easy and convenient and thought let's bring really healthy choices to convenience and grocery stores. Kevin McGeough's innovative concept is that "with over 50 years of combined experience, Nereus' principles realized that the food and beverage market was lacking in healthy and convenient choices. It has become our mission to aid in the production, marketing and delivery of foods and beverages that directly speak to consumers' health concerns."

(Nereus President and company spokesperson will be available in Toronto, Ontario October 14-15th for media opportunities for business and health editors.)

Contact Information

  • Play It By Ear Productions INC
    Andrea Christian
    (403) 697-3339
    (403) 681-2522 (FAX)
    or
    Nereus Trading INC
    Kevin McGeough
    President
    (403) 278-3634
    (403) 890-1355 (FAX)