SOURCE: Deep Focus

Deep Focus

May 20, 2013 12:00 ET

Nespresso USA Awards Deep Focus Social Media Business

NEW YORK, NY--(Marketwired - May 20, 2013) - Nespresso, the worldwide reference in single-serve coffee, has named Deep Focus, the digital agency for the social age, U.S. Social Media Agency of Record.

In selecting Deep Focus, Franz Niedermair, Vice President, Marketing, Nespresso USA, said, "Our team was impressed by the excellence Deep Focus demonstrated in partnering with us to achieve the goals set at the start of the selection process. We were all very pleased with their strategic insights, innovative and creative execution and use of data analysis."

The Social Media AOR award comes as Nespresso plans to focus on its social strategy over the next two years, a natural progression given Nespresso's development as a community complete with an engaging Nespresso Club, Boutiques, and online network.

Deep Focus Founder and CEO Ian Schafer said, "We are honored to partner with Nespresso in the US. Our passion for building brands consumers love through content people want to share via social media is matched by our passion for coffee -- in this case, we get the best of both. The team at Nespresso has built a beautiful range of products, and a community their customers are proud to be a part of. We look forward to a great partnership."

About Nestlé Nespresso SA:

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 8 000 employees. In 2012, it operated a global retail network of over 300 exclusive boutiques. For more information, visit the new Nestlé Nespresso corporate website:

About Deep Focus

Deep Focus ( is the digital agency for the social age, and is a trusted partner of some of the world's most progressive brands. Founded in 2002, the award-winning agency has nearly 70 employees and is headquartered in New York City. Deep Focus is a part of Engine USA and was Digiday's Agency of the Year in 2010 and 2012. For more information on Deep Focus, please follow us on Twitter ( and Facebook (

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