Nestle Noir Packaging Design by Anthem Worldwide Wins Pentaward, Recognizing Creativity and Excellence

2010 Pentawards Worldwide Packaging Design Competition


TORONTO--(Marketwire - October 5, 2010) - Anthem Worldwide, a Schawk (NYSE: SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced its packaging design for Nestlé Noir received a Bronze Pentaward in the 2010 Pentawards Worldwide Packaging Design Competition.

The Pentawards were officially awarded September 30, 2010, during the 2010 Shanghai Expo.

The 2010 Pentawards Worldwide Packaging Design Competition is the only worldwide competition devoted exclusively to packaging design. Winners are selected by a jury of 12 packaging design professionals from leading branding and design agencies around the world. This year's sponsors include Taschen, LuxePack, Sleever International, Esko Artwork and Avery Dennison.

Anne Dean, managing director of Anthem Worldwide's Toronto office, commented, "We are very proud of our partnership with Nestlé Canada and honored that Anthem was engaged to help Nestlé leverage the significant growth opportunity in the premium dark chocolate category. Our work for Nestlé Noir was singled out for its creative excellence in the prestigious global Pentawards competition."

Gary Oakley, creative director of Anthem Worldwide's Toronto office, said, "We are honored to have our work for Nestlé Noir selected from the vast number of global entries to receive this mark of distinction. We see this as endorsement from a respected jury of branding and design leaders that our packaging communicated the new look for Nestlé Noir, ensuring that the cocoa content and the unique shape of the tablet form was successfully highlighted."

Dean added, "This award signifies that, beyond creating compelling design, Anthem is helping its clients meet some of the greatest challenges that brands are facing today."

Catherine O'Brien, director of Corporate Affairs at Nestlé Canada Inc., said, "The new packaging designs by Anthem for Nestlé Noir successfully translated on pack the new curved chocolate shape that is uniquely designed to unleash cocoa flavours."

Nestlé Noir was also recognized as a finalist in the first ever Design Edge Canada 2010 Regional Design Awards. This unique awards program celebrates the best of Canadian graphic design from across eight regions of Canada, from British Columbia and Yukon to the Atlantic provinces.

Anthem Worldwide, a Schawk Strategic Design Company, is an integrated global network that provides innovative solutions to articulate, unify and manage brand impact. Anthem creates compelling brand experiences by aligning its strategic, creative and executional talent worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design services to our clients including Campbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc, Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway and Unilever. With our network of world-class design professionals in 12 cities, Anthem is presently located in Chicago, Cincinnati, Düsseldorf, Hilversum (The Netherlands), London, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more information on Anthem, please visit http://www.anthemww.com. Follow Anthem on http://www.twitter.com/anthemworldwide.

Schawk, Inc., (NYSE: SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. With a global footprint of more than 40 offices, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in 1953, Schawk is trusted by many of the world's leading organizations to help them achieve global brand consistency. For more information about Schawk, visit http://www.schawk.com. Follow Schawk on http://www.brandsquare.com and http://www.twitter.com/brandsquare.

For more information on Nestlé Canada Inc. and Nestlé Noir, visit http://www.nestle.ca.
For more information on The Pentawards 2010 Winners, visit http://www.pentawards.org/.
For more information on Design Edge Canada 2010 Regional Design Awards, visit http://www.designedgecanada.com/awards/winners_e.shtml

Contact Information:

AT ANTHEM TORONTO:
Anne Dean
Managing Director, Toronto
(905) 219-1700
anne.dean@anthemww.com

AT SCHAWK, INC.:
Jennifer Adams
Corporate Communications
(513) 784-0066
jennifer.adams@schawk.com

Nestle Noir
BRONZE PENTAWARD
Category Food: Confectionery and sweet snacks
Design:  Anthem Worldwide's Toronto Office
Brand Owner: Nestle Canada