SOURCE: StayinFront


July 11, 2011 21:00 ET

Nestle Purina PetCare Selects StayinFront Consumer Goods CRM on Android™ and Windows® Devices

StayinFront TouchCG™ Provides Mobile Support for In-Field Retail Execution

SINGAPORE--(Marketwire - Jul 11, 2011) - StayinFront, Inc., a leading global provider of customer relationship management systems and mobile sales force effectiveness tools, today announces Nestlé Purina PetCare has selected the StayinFront TouchCG™ platform for deployment on Android- and Windows-based devices across its national field sales team.

StayinFront TouchCG will provide the Nestlé Purina PetCare field representatives with quick and easy remote access to StayinFront's leading on-demand CRM for Consumer Goods organisations, StayinFront EdgeCG™.

Nestlé Purina PetCare sought a sophisticated retail execution solution, with inbuilt Analytics and Key Performance Indicators (KPIs), to support its growing sales team, already numbering in the hundreds. Nestlé Purina PetCare's managers also needed visibility to accurately identify trends in speed to shelf, distribution gaps and promotional compliance.

The StayinFront solution will provide Nestlé Purina PetCare with significant gains over the manual paper-based systems that are being replaced. Managers will immediately gain timely insight into what's happening at the store.

SaaS-based and quick to deploy, StayinFront EdgeCG will also enable Nestlé Purina PetCare to easily roll out additional modules to the field to maximise user adoption.

Kerrie-Anne Turner, StayinFront's APAC Vice President and Managing Director Australia, added, "Nestlé Purina PetCare's selection of the StayinFront solution further solidifies our leadership position in the Consumer Goods CRM space. This is an ideal example of our ability to rapidly leverage technological innovation and deploy solutions for the measurable commercial advantage of our customers."

About Nestlé Purina Petcare -
Nestlé Purina PetCare is a division of Nestlé Australia Ltd. Its parent company is Nestlé S.A.

About StayinFront
StayinFront is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been selected as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at

Note to editors: Copyright 2011. StayinFront is a registered trademark of StayinFront, Inc. StayinFront TouchCG and StayinFront EdgeCG are trademarks of StayinFront, Inc. Android is a trademark of Google Inc. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. Protected by International Copyright Law.

Contact Information

  • For further information please contact:
    Shelley Lim
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