Net Element Releases Aptito Point of Sale Solution for Retail Stores

MIAMI, FL--(Marketwired - Mar 9, 2016) - Net Element, Inc. (NASDAQ: NETE) ("Net Element" or the "Company"), a provider of global mobile payment technology solutions and value-added transactional services, today announced the release of its proprietary, cloud-based Aptito Point of Sale ("POS") solution for retail stores. Aptito Retail POS is designed to deliver an efficient and feature-packed solution for small-to-medium sized retail businesses. It enables retailers to organize their operations with an affordable and scalable POS solution that readily and easily integrates into any retailer's environment.

Aptito Retail POS cloud-based solution is available on Apple® iOS platform and allows retailers to focus on their business and improve the in-store experience. It allows them to anticipate customer needs by tracking purchasing habits, inventory management and reduce customer wait times with quicker transactions.

Retailers are able to customize Aptito Retail POS based on their environment. Peripherals for Aptito Retail POS include a fully integrated cash drawer, thermal receipt printer, barcode scanner, barcode printer and EMV-compliant point of sale acceptance terminal. This allows retailers the ability to customize their POS solution based on their unique needs.

"In a highly competitive retail industry, we recognize that now more than ever, smaller retailers must focus on providing their customers with the best in-store experience to improve retention, attract new customers and sustain repeat spending," commented Oleg Firer, CEO of Net Element. "Aptito Retail POS solution gives retailers insight into their customer's behavior and streamlines payment processes, allowing merchants to focus on their business."

Key Benefits and Features

• Business Analytics: Aptito Retail POS allows retailers to anticipate customer needs by tracking purchasing habits with customized solutions available through Unified Insights.
• Inventory Management: Allows retailers to manage their inventory quickly and accurately.
• Barcode Scanner and Printer: Featuring a barcode scanner and barcode printer, Aptito Retail POS helps to reduce customer wait times upon check-out with fast and accurate transactions.
• Offline Mode: The need for uptime in a retail environment is paramount and as such our Aptito Retail POS local server allows our merchants to remain online, even if the Internet connection to the cloud is lost. Our local server solution is automatically synchronized with the cloud, providing 99.99% uptime.
• Scalability and expandability: As retailers grow their business, Aptito Retail POS offers the ability to quickly and easily add new solutions and peripherals to meet increasing customer demands.

Pricing and Availability
Aptito Retail POS software is available for free to any retailer who chooses to process payments through Net Element's Unified Payments. The complete system is available for purchase now and with hardware bundles at a starting price of $39 per month.

About Net Element
Net Element, Inc. (NASDAQ: NETE) operates a payments-as-a-service transactional and value-added services platform for small to medium enterprise ("SME") in the US and selected emerging markets. In the US it aims to grow transactional revenue by innovating SME productivity services such as its cloud based, restaurant point-of-sale solution Aptito. Internationally, Net Element's strategy is to leverage its omni-channel platform to deliver flexible offerings to emerging markets with diverse banking, regulatory and demographic conditions such as UAE, Kazakhstan, Kyrgyzstan and Azerbaijan where initiatives have been recently launched. Further information is available at www.netelement.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements contained in this press release that are not statements of historical fact may be deemed forward-looking statements. Words such as "continue," "will," "may," "could," "should," "expect," "expected," "plans," "intend," "anticipate," "believe," "estimate," "predict," "potential," and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, whether Aptito Retail POS will achieve the desired results for customers, whether the product offering will positively impact the Company's business, whether Net Element can secure any additional financing and if such additional financing will be adequate to meet the Company's objectives. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, many of which are generally outside the control of Net Element and are difficult to predict. Examples of such risks and uncertainties include, but are not limited to: (i) Net Element's ability (or inability) to obtain additional financing in sufficient amounts or on acceptable terms when needed; (ii) Net Element's ability to maintain existing, and secure additional, contracts with users of its payment processing services; (iii) Net Element's ability to successfully expand in existing markets and enter new markets; (iv) Net Element's ability to successfully manage and integrate any acquisitions of businesses, solutions or technologies; (v) unanticipated operating costs, transaction costs and actual or contingent liabilities; (vi) the ability to attract and retain qualified employees and key personnel; (vii) adverse effects of increased competition on Net Element's business; (viii) changes in government licensing and regulation that may adversely affect Net Element's business; (ix) the risk that changes in consumer behavior could adversely affect Net Element's business; (x) Net Element's ability to protect its intellectual property; (xi) local, industry and general business and economic conditions; (xii) adverse effects of potentially deteriorating U.S.-Russia relations, including, without limitation, over a conflict related to Ukraine, including a risk of further U.S. government sanctions or other legal restrictions on U.S. businesses doing business in Russia. Additional factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements can be found in the most recent annual report on Form 10-K and the subsequently filed quarterly reports on Form 10-Q and current reports on Form 8-K filed by Net Element with the Securities and Exchange Commission. Net Element anticipates that subsequent events and developments may cause its plans, intentions and expectations to change. Net Element assumes no obligation, and it specifically disclaims any intention or obligation, to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law.