Net Element Releases Open Letter to Shareholders

MIAMI, FL--(Marketwired - Jan 6, 2016) - Net Element, Inc. (NASDAQ: NETE) ("Net Element" or the "Company"), a provider of global mobile payment technology solutions and value-added transactional services, today released the following letter to Shareholders from the Company's Chief Executive Officer, Oleg Firer:

Dear Net Element Shareholders,

As we begin the new year, I would like to take this opportunity to reflect on the milestones achieved in 2015. I am pleased to say that 2015 was a successful year for the company. Our achievements provided growth and, positioned us for future success as we continue developing our global, omni-channel transaction services in Emerging Markets and the US.

I would like to thank all of the shareholders for their continued support especially given the volatility of the trading price of our stock. Our team has worked diligently to execute our business model and position Net Element to expand our business and service offerings domestically and internationally. The growth and accomplishments from 2015 provide us with omni-channel service offerings that we intend to capitalize on in 2016.

Moving forward, we continue to strive to create increased shareholder value. We believe the achievements we made over the past year will further that goal.

Significant Achievements

• Acquired PayOnline, leading innovative online payment platform in emerging markets with cutting edge payments tools such as online transactional platform for iOS, Windows and Android. This acquisition led to new sources of revenue for the company by signing multi-year contracts with premium on-line dating networks such as Dating.com, AnastasiaDate, AmoLatina and AsianDate.
• DigitalProvider (formerly TOT Money), exceeded 3 million recurring mobile subscribers and experienced 171% subscriber growth from January 2015 to October 2015.
• Expanded into Kyrgyzstan and signed a leading e-commerce company, Daroy.net
• Expanded into Kazakhstan by creating partnership agreements with Vimplecom and Kcell to provide mobile payment services to millions of subscribers and capitalize on Kazakhstan's high growth mobile payments market.
• Launched payment processing in Kazakhstan through partnership with Kazkommertsbank ("KAZKOM") and as a result signed premier online events ticketer Kassir.com
• Launched joint ventures to focus on Gulf Cooperation Council ("GCC") states and India.

Product Launches

• Launched Restroactive (www.restroactive.com), a comprehensive mobile restaurant solution.
• PayOnline launched "Pay-Travel" to automate payments for the travel industry including integration with GDS.
• PayOnline launched new mobile payment solutions for iOS to existing Windows and Android processing capabilities.
• Aptito added EMV and mobile payments acceptance including Android Pay®, Apple Pay® and Samsung Pay® to its POS offering.
• Expanded our service offerings to over 100 payment methods.

Outlook

As we enter 2016, we will focus on strategic partnerships and innovative products that will further expand our services so that we are a convenient one-stop shop for payments services to a global merchant community. We anticipate that our continued expansion, strong partnerships and growth endeavors will produce improved shareholder value in 2016. On behalf of the entire Net Element team, thank you for believing in us and being a partner in our future.

We will continue communicating our developments to the investment community and encourage shareholders and potential investors to visit our website and follow our social media channels, such as Facebook and Twitter, to stay informed and fully aware of new developments as they occur.

Sincerely,
Oleg Firer
Chief Executive Officer
Net Element, Inc.

About Net Element

Net Element, Inc. (NASDAQ: NETE) operates a payments-as-a-service transactional and value-added services platform for small to medium enterprise ("SME") in the US, Russian Federation and other international markets. In the US it aims to grow transactional revenue by innovating SME productivity services such as its cloud based, restaurant point-of-sale solution Aptito. Internationally, Net Element's strategy is to leverage its omni-channel platform to deliver flexible offerings to emerging markets with diverse banking, regulatory and demographic conditions such as UAE, Kazakhstan, India and Latin America where initiatives have been recently launched. It maintains offices in Miami, FL and in Russia. Further information is available at www.netelement.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements contained in this press release that are not statements of historical fact may be deemed forward-looking statements. Words such as "continue," "will," "may," "could," "should," "expect," "expected," "plans," "intend," "anticipate," "believe," "estimate," "predict," "potential," and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, whether Net Element or its business will continue to grow, whether the Company will be successful in securing strategic partnerships or innovative products, whether the company will successfully implement its strategic goals and whether its endeavors will produce significant results for the Company or create shareholder value. Additional forward looking statements include whether any additional financing can be secured by Net Element and whether such additional financing will be adequate to meet the Company's objectives. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, many of which are generally outside the control of Net Element and are difficult to predict. Examples of such risks and uncertainties include, but are not limited to: (i) Net Element 's ability (or inability) to obtain additional financing in sufficient amounts or on acceptable terms when needed; (ii) Net Element 's ability to maintain existing, and secure additional, contracts with users of its payment processing services; (iii) Net Element 's ability to successfully expand in existing markets and enter new markets; (iv) Net Element 's ability to successfully manage and integrate any acquisitions of businesses, solutions or technologies; (v) unanticipated operating costs, transaction costs and actual or contingent liabilities; (vi) the ability to attract and retain qualified employees and key personnel; (vii) adverse effects of increased competition on Net Element 's business; (viii) changes in government licensing and regulation that may adversely affect Net Element 's business; (ix) the risk that changes in consumer behavior could adversely affect Net Element 's business; (x) Net Element 's ability to protect its intellectual property; (xi) local, industry and general business and economic conditions; (xii) adverse effects of potentially deteriorating U.S.-Russia relations, including, without limitation, over a conflict related to Ukraine, including a risk of U.S. government sanctions or other legal restrictions on U.S. businesses doing business in Russia. Additional factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements can be found in the most recent annual report on Form 10-K and the subsequently filed quarterly reports on Form 10-Q and current reports on Form 8-K filed by Net Element with the Securities and Exchange Commission. Net Element anticipates that subsequent events and developments may cause its plans, intentions and expectations to change. Net Element assumes no obligation, and it specifically disclaims any intention or obligation, to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law.