-- NetApp Field Portal is a new tool for use by direct and indirect sales
teams to access company and product information to support customers
throughout the buying cycle. Replacing PartnerCenter, this single portal
optimizes field and partner effectiveness and provides the ability to track
information sent directly to customers. Sales tools, marketing resources,
product information, and educational training and programs for direct sales
and indirect sales teams are all available through this single enablement
location.
-- Campaign Express provides NetApp branded marketing support to all
NetApp channel partners through the Field Portal. Using this new tool,
partners can set up an automated marketing system to create and execute
their own specialized campaigns for NetApp® solutions, from lead
generation to collateral development to metrics reporting.
-- The NetApp GetSuccessful™ Partner Enablement Program was initiated
to help partners around the world maximize strategic opportunities and
distinguish themselves with their customers. GetSuccessful empowers channel
partners to successfully sell and position specific NetApp solutions
through videos on demand, solutions kits, and face-to-face workshops,
allowing partners to focus on providing customers value-add solutions and
services. New support tools for Windows® Storage Consolidation
environments are now available to partners along with existing materials
for virtualization, deduplication, and storage efficiency technologies.
"At the end of the day, partners want to do whatever we can to improve our
relationships with our customers, and we need as much of NetApp as we can
get," said Amy Rao, president and founder, Integrated Archive Systems
(IAS). "The fact that NetApp is giving us access to the same Field Portal
that's used by their direct salespeople speaks volumes about their
commitment to -- and investment in -- their channel partners."
"I can always count on NetApp for a steady partner program that builds upon
itself every year," said Hayes Drumwright, CEO, Trace|3. "Even in tough
times, NetApp continues to invest in the channel and remain true to its
commitment to its valued partners. From services opportunities to
industry-leading enablement tools, NetApp wants partners for the long
term."
"NetApp is dedicated to investing in our partners in order to help further
their businesses and open new opportunities for them to work with their
customers to solve inefficiencies in their data centers," stated Julie
Parrish, vice president, Global Partner Sales. "High-impact enablement
tools such as the NetApp Field Portal and Campaign Express are just a few
examples of how we are making it easier for our partners to stay focused on
what they are good at -- being the trusted advisor to their customers.
Building on the GetSuccessful Program, the Authorized Professional Service
Partner Program, and our Channel Specialization certifications, NetApp
continues to focus on strengthening our long-term partner relationships
with new enhancements to the NetApp Partner Program around the globe."
Discuss this news in the NetApp Community, where you can exchange thoughts
and ideas on a variety of topics with our community members. Collaborate
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About NetApp
NetApp creates innovative storage and data management solutions that
accelerate business breakthroughs and deliver outstanding cost efficiency.
Discover NetApp's passion for helping companies around the world go
further, faster at www.netapp.com.
NetApp, the NetApp logo, Go further, faster, and GetSuccessful are
trademarks or registered trademarks of NetApp, Inc. in the United States
and/or other countries. Windows is a registered trademark of Microsoft
Corporation. All other brands or products are trademarks or registered
trademarks of their respective holders and should be treated as such.
Contact Information: Press Contact: Kevin York Voce Communications for NetApp (408) 738-7878 kyork@vocecomm.com