SOURCE: Altus Learning Systems

Altus Learning Systems

November 03, 2009 09:00 ET

NetApp Leverages Altus to Energize Its Direct Sales Force and Channel Partners

Enterprise Sales Enablement Solution From Altus Saves NetApp $1.5 Million Over Three-Day Event

CAMPBELL, CA--(Marketwire - November 3, 2009) - Altus Learning Systems, a leader in enterprise video search solutions for sales enablement and knowledge sharing, today announced that storage and data management solutions leader NetApp, Inc. (NASDAQ: NTAP) has used enterprise video search software from Altus to stage a formerly live sales training event "virtually" -- and saved $1.5 million over the course of the three-day event. Recently, NetApp leveraged the power of Altus vSearch™ by replacing the planned multimillion-dollar live event with a virtual event that cost the company 90 percent less, and was equally effective in sharing knowledge and product information with NetApp sales and partner engineers worldwide.

"To streamline our sales process, we determined that the most efficient method was through enabling our systems engineers, resellers, and OEM partners to become more knowledgeable, more motivated, and more productive so they can deliver the best presales guidance humanly possible," said Jim Coleman, System Engineering project manager at NetApp. "Based on the breadth and new features associated with our new products, we had to empower our partners' employees with the same product knowledge and ongoing support that we gave our own internal people. Altus vSearch provides us the knowledge, technology, accountability, measurability, security, and control to do that. Without Altus, we wouldn't be able to support our resellers and partners as aggressively and successfully as we do."

The Altus solution enables NetApp's in-house systems engineers as well as several hundred NetApp partner companies employing thousands of technical sales engineers to become better informed, stay technically proficient, and sell more effectively.

While historically NetApp has been a major organizer of multiple worldwide technical sales enablement events in the United States and abroad, the company determined in 2006 that it could use the SaaS-based (Software as a Service) Altus solution to combine the inherent advantages of live worldwide technical sales enablement events with the virtual benefits of fully searchable, referenceable, reusable media files, presentations, and expert-based knowledge that can be archived and reused for months or years after the event. Today with Altus, NetApp is able to continuously educate and reeducate 900 directly employed systems engineers and over 4,000 partner personnel around the world for a fraction of the cost of live events and associated expenses.

The Altus solution has the ability to search on a single word or phrase in a recorded video, audio file, PowerPoint, or transcribed text, allowing users the ability to find information on a specific technical topic or product discussed at a sales conference or training event, then skip to or download the exact portion needed. As a market-tested sales enablement tool, Altus technology helps internal and external sales organizations better understand what they sell, increasing their effectiveness.

About NetApp

NetApp creates innovative storage and data management solutions that accelerate business breakthroughs and deliver outstanding cost efficiency. Discover NetApp's passion for helping companies around the world go further, faster at

About Altus

Altus is a leading provider of video search and management solutions for sales enablement. Altus helps companies capture and deliver their valuable content via a turn-key, SaaS infrastructure and a global media delivery network. Organizations deploying Altus for sales enablement, training, collaboration, and knowledge sharing can now deliver critical knowledge to large, geographically-dispersed audiences, including employees, channel partners and customers. The Altus vSearch and VirtualEvent solution provides sales organizations the means to use searchable video content to improve sales productivity. Industry leaders like Cisco, IBM, GM, Oracle and NetApp rely on Altus to achieve outstanding ROI, substantial productivity and revenue gains, and millions of dollars of savings in reduced travel and training costs. More information is available at

Altus Learning Systems, vSearch, and VirtualEvent are trademarks of Altus Learning Systems, Inc. NetApp, the NetApp logo, and Go further, faster are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. All other trademarked terms used in this document are the properties of their respective owners.

Contact Information

  • Editorial Contacts

    Tim Hughan
    Altus Learning Systems
    (408) 884-1480
    Email Contact

    Larry Smalheiser
    Trainer Communications
    (925) 271-8211
    Email Contact