April 12, 2011 12:29 ET

NetBase Appoints Peter Caswell as CEO

Silicon Valley Veteran Renowned for Taking Companies From Initial Market Penetration to Exponential Growth

MOUNTAIN VIEW, CA--(Marketwire - Apr 12, 2011) - NetBase, the Social Media Insight & Analysis Company, today announced the appointment of Peter Caswell as CEO. A Silicon Valley veteran, Caswell has more than 25 years of experience driving operational excellence, financial discipline and exponential revenue growth throughout technology organizations.

Most recently, as CEO of Siperian, Peter was responsible for the overall strategic direction, growth and management of the company. He drove the business to operating profitability and increased revenues 700 percent in three years before selling to Informatica for more than $130m in January 2010. Previously he served as the CEO at Enkata Technologies, and Advent Software where he grew the business forty-two percent per year for nine years and achieved more than $2.5B in market capitalization.

"Peter has a proven track record in building market-leading companies," said Don Butler, Managing Director with Thomvest Ventures. "He brings passion, drive and business acumen, as well as a keen understanding of the critical role data plays in various business models which make him a perfect fit as NetBase gears up for aggressive market expansion."

Jonathan Spier, NetBase co-founder, will remain on the team as Executive Vice President of Corporate Strategy.

"I am honored to be leading the NetBase team into the next phase of growth," said Caswell. "I am thrilled to be working with such a talented team, top tier customers and state-of- the-art social media technology that has already made a material impact for the largest brands and marketers in the world."

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NetBase Social Media Insight & Analysis helps marketing teams make smarter business decisions faster. We deliver tools and scorecards that give market researchers and brand managers a reliable way to understand online brand equity, analyze and compare consumer passion, and generate deep insights that answer their "why" questions. Serving hundreds of corporate customers, our products were developed in partnership with five of the top 10 CPG companies, including Coca-Cola and Kraft, and are used by five of the top 10 market research firms, including J. D. Power & Associates. Based in the heart of Silicon Valley, NetBase is a privately held company. For more information, visit:

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