PORTLAND, OR--(Marketwire - Nov 15, 2012) - Today at the Explore conference, NetBase, the Enterprise Social Intelligence Company, has partnered with keynote speaker Jay Baer to release a new ebook, "Knockout! Use Conversation Mining + Facebook Data to Thump Your Competition." In this ebook, Baer explains why Facebook Insights isn't enough to measure social success. To truly understand customers and have an edge over competitors, digital marketers must look at the quantitative and qualitative side of Facebook "Likes."
"Social media is not a walk in the park. It takes real work to do it well. Too many companies focus on obvious, accumulation metrics, rather than on more nuanced measures that indicate whether the whole initiative is driving business value," said Baer, president of Convince & Convert.
Marketers look at Facebook as a customer acquisition vehicle when in reality 84 percent of fans report that they are current or former customers. Additionally, they default to Facebook Insights as engagement. The problem: the best social media operations can't just look at numbers -- they must capture qualitative data to make improvements to content, channel selection, timing and more.
To learn more, download the ebook here.
About Jay Baer
Jay Baer is a hype-free social and content strategist, speaker, and author who has advised more than 700 brands on digital marketing since 1994. He is President of the consultancy Convince & Convert and his blog is ranked as the #1 content marketing blog in the world by the Content Marketing Institute.
NetBase delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real-time. Using a high-precision natural language processing (NLP) engine, our platform processes billions of social media posts to extract structured insights from specific channels as well as the entire social web. Marketing, public relations, market research, customer service, sales, and product innovation leaders access these insights via customizable dashboards and use them to craft winning strategies faster. Clients include Coca-Cola, Kraft, Taco Bell, HP, IPG, and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG. For more information, visit www.netbase.com, @NetBase, on Facebook page, LinkedIn, or YouTube.