SOURCE: NetBase

NetBase

April 23, 2014 08:30 ET

NetBase Launches Brand LIVE Pulse™ to Provide Instant Visibility to the Social Movement of Brands

MOUNTAIN VIEW, CA--(Marketwired - Apr 23, 2014) - NetBase, the Social Intelligence Company, today announced the launch of Brand LIVE Pulse™, giving executives instant visibility into the social movement of brands, without the need for clicks or additional analysis. Brand LIVE Pulse™ is a highly visual social dashboard that works beautifully on smartphones, tablets, and billboards. LIVE Pulse provides users with access to real-time insights anytime and anywhere -- empowering organizations to react, adapt and communicate. Brand LIVE Pulse™ is the first product in a series of a larger portfolio. Upcoming dashboards will provide marketers with a comprehensive view of brand and competitor social data; trending topics and virality; most shared images for the brand; and campaign health.

NetBase developed Brand LIVE Pulse to provide a live view of brands on social. LIVE Pulse is ideal for busy executives, managers, and teams who need quick access to their brands' social media intelligence for informed decision-making. For those who are the social media ambassadors inside their companies, LIVE Pulse is a great tool to share real-time data on brand performance with management, internal teams and others, without having to develop and print reports.

With the Brand LIVE Pulse organizations can:

  • See a live update of how many people are talking about your brand and be the first to know if there is unusual activity
  • View the intensity of chatter around your brand by state to identify and focus on geo hot spots
  • Instantly see what's trending for your brand and see who is driving the conversation

Brand LIVE Pulse is perfect for brands in a number of industries, including:

  • Consumer Goods
  • Media and Entertainment
  • Retail
  • Fast Food and Fast Casual
  • E-commerce
  • Financial Services
  • Travel

"It can be hard to convey the power of social inside the company in a way that all departments and managers will understand," said Pernille Bruun-Jensen, Chief Marketing Officer NetBase. "We developed LIVE Pulse because our customers asked us for a live view of their brand that can be accessed instantly and shared across the entire organization. Our biggest customers are currently using LIVE Pulses, and they love the results. There is no other product like this on the market."

NetBase is the award winning social intelligence platform that global organizations use to analyze and engage with consumers in real-time. The industry-leading standard for accuracy, NetBase processes billions of social media posts for actionable business insights for marketing, research, PR, customer service, sales and product innovation leaders. NetBase is a trusted partner to global brands, including Coca-Cola, Yum! Brands, Sony, Johnson & Johnson and IPG. NetBase's intuitive platforms are changing the landscape of social media analytics by providing corporations a platform to sift through all the noise often left by big data and to adopt a strategic social intelligence plan that will ensure market sustainability while gaining the ultimate competitive advantage.

To learn more about Brand LIVE Pulse, go to http://www.netbase.com/go/brand-pulse/?ls=Press&d=Press-BrandPulseLaunch

About NetBase
NetBase delivers the social intelligence that global brands and agencies use to publish, monitor, analyze and engage with customers in real time. Using a high-precision natural language processing (NLP) engine our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable digital marketing, public relations, brand management, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP, ESPN, GfK, McCann Erickson and Taco Bell. NetBase solutions are sold globally by SAP AG and J.D. Power & Associates. For more information, visit www.netbase.com, @NetBase, on Facebook page, LinkedIn, or YouTube.

Contact Information

  • Press Contact:
    GlobalFluency
    Kevin Sugarman
    408-677-5311
    Email Contact