November 10, 2010 09:00 ET

NetBase Launches Partner Program for Market Research, Social Media, and Technology Firms

J.D. Power and Associates and SmithGeiger Are Among Initial Companies Certified

MOUNTAIN VIEW, CA and SAN DIEGO, CA--(Marketwire - November 10, 2010) -  IIR The Market Research Event - NetBase, the Insight Discovery company, today announced a new partner program that will foster collaboration and innovation with leading market research firms, social media platforms, and technology providers.

J.D. Power and Associates, SmithGeiger and Seek Research are among the first companies to become certified NetBase Research Services Partners. NetBase's alliances with research industry experts such as these will help organizations capitalize on social media as a strategic data source. Members of the Partner Program have received intensive training online or on-site at NetBase headquarters and have been designated Certified NetBase Consultants. Going forward, NetBase will collaborate with program members to fulfill the social media technology and research services needs of mutual clients. This includes joint development and co-marketing of industry-specific dashboards, tracking reports and custom research.

"NetBase's social media research tool and unique natural language processing technology, combined with J.D. Power's world-class research methodologies and industry expertise, will unleash powerful and actionable Voice of the Customer insights," said Rich Belanger, vice president of technology at J.D. Power and Associates. "We are excited about the deep and expansive research solutions that will stem from this collaborative relationship."

NetBase is focused on providing the best social media analytics technology for understanding consumers online and places a high value on relationships with expert research services partners who help deliver comprehensive insight solutions to NetBase clients. Ongoing collaboration with partners to deliver new research products will yield game-changing benefits for mutual customers.

"NetBase's industry leading platform and tools enable SmithGeiger to integrate into our research efforts the rich and timely conversations happening on line every day about media brands, programs, movie titles and of course personalities," said Seth Geiger, President and co-founder of SmithGeiger. "The insights and trends captured from these conversations deepen our understanding and inform SmithGeiger's ability to support our clients' success in the marketplace."

The program was launched at the Institute for International Research (IIR) USA's 2010 The Market Research Event, which took place November 8-10 in San Diego, Calif.

ConsumerBase is the only tool that can extract consumer preferences from terabytes of public social Web information. Dozens of top consumer organizations and market research firms have turned to NetBase because our tools are smarter and faster than any other alternative for understanding consumers online.

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About NetBase
NetBase provides tools for understanding consumer opinions, emotions, and behaviors as expressed in social media and the Web. Our state-of-the-art natural language processing (NLP) engine reads billions of conversations from more than 75 million social media sources. It automatically organizes up to one year of brand-related chatter to determine not only sentiment but also deep, actionable insights. NetBase NLP is nearly 90 percent accurate, so our customers have the trusted information they need to make better business decisions. Customers like Coca-Cola and Procter & Gamble are turning to NetBase because our tools are smarter, faster, and cheaper than any alternative on the market. Based in the heart of Silicon Valley, NetBase is a privately held company. For more information, visit:

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