Contact Information: Contact: Netbase Melissa Biles and Jesse Odell LaunchSquad 415-625-8555 netbase(at)launchsquad(dot)com
NetBase Launches World's First Content Intelligence Platform to Deliver Actionable Answers and Insights From Any Content Source
Powerful Search Platform Unlocks Value Hidden Deep Inside Any Content Source to Power Breakthrough Search Experiences That Speed Discovery, Innovation and Decision-Making
| Source: NetBase
MOUNTAIN VIEW, CA--(Marketwire - April 22, 2009) - NetBase today launched its Content
Intelligence platform, the most comprehensive intelligent search
solution designed to harness additional value and insight from any content
source including the Internet, premium and enterprise content. NetBase is
transitioning from an application provider focused specifically on R&D to
opening up to a deeper, broader platform that is powering a new generation
of consumer and B2B content-rich applications. This Content Intelligence
technology powers applications for recognized global leaders in publishing,
healthcare, government and Fortune 500 organizations like P&G and 3M.
NetBase also announced that it has expanded its customer relationship with
Elsevier, the world's leading publisher of scientific, technical and
medical products and services, for several more years. This agreement
validates NetBase's leadership position in helping large publishers such as
Elsevier transform rich content into fully searchable insight applications
that easily map to the workflow of today's fast-paced knowledge worker.
In 2006 alone, the world produced 161 Exabytes (trillion Megabytes) of
digital data encompassing 70 million blogs and 150 million Web sites -- the
equivalent of three million times the information contained in all the
books ever written. By 2010, it is estimated that this number will grow
tenfold.(1) Yet traditional keyword search fails to address this
information explosion because it returns too many documents, too much
duplication and too much irrelevance.
NetBase's Content Intelligence technology reads every sentence inside
documents, linguistically understands the content and powers breakthrough
search experiences that deliver highly relevant answers and insights. It's
the world's only technology that can harness billions of documents,
linguistically understand sentences and automatically find answers to
questions, not just lists of "results."
"In our world of exponentially growing digital content, people in every
industry and job function are demanding better solutions to find answers
and insights quickly. They want new ways to search that deliver rich,
meaningful, relevant insights -- fast," said Jonathan Spier, CEO of
NetBase. "Our platform is pushing the state of the industry forward by
reading and deeply understanding content on a massive scale. The result is
search that is orders of magnitude more relevant and valuable than past
approaches."
NetBase's sentence-level understanding is used to help searchers explore
problems and solutions, pros and cons, causes and effects, experts,
applications, and technologies. Because NetBase doesn't rely on custom
taxonomies, manual annotations or coding, the solutions are fully
automated, massively scalable and able to be rolled-out in weeks with a
minimal amount of effort. NetBase's semantic index is easy to keep
up-to-date since no human editing or updates to controlled vocabularies are
needed to capture and index new information.
NetBase can be deployed in a number of ways ranging from a simple API used
to enrich Web pages or applications, to full packaged solutions powered by
NetBase.
Content Intelligence for Healthcare
One industry leveraging NetBase's Content Intelligence platform is
healthcare. At a time when people are looking to save on the cost of
medical expenses and treatments and doctors are looking to collaboratively
leverage research, intelligence and new technologies, cutting time to
finding relevant information has become all the more important and is
almost an expected norm.
For healthcare professionals, medical researchers and consumers, reading,
interpreting and making sense of often thousands of results from a health
search is still a manual and time-consuming effort because an enormous
amount of health information is trapped within text-based books, research
articles and health records. Current research approaches rely on manual,
hard-wired approaches to index and categorize information, and are not
sufficient in effectively transforming the enormous amount of
health-related data into actionable knowledge in a timely manner.
Content Intelligence for Healthcare enables researchers, doctors and
patients to quickly and efficiently search a vast and rapidly expanding
number of books, medical journals, databases, Web sites and patient
records, creating a new way to discover and use medical content. For
example, doctors and nurses can look up a symptom like hypertension and
instantly see an organized, up-to-the-minute summary of the causes,
effects, symptoms, complications, side effects and treatments of the
condition. Additionally, consumers and patients can do their own research
for alternative treatments, suggested lifestyle changes, or less expensive
medications or treatments to cut down on burgeoning healthcare costs.
NetBase Powers World's Largest Publisher of Scientific, Technical and
Medical Information
NetBase Content Intelligence powers Elsevier's illumin8, the first major semantic
search-based application for corporate users. Offered and sold globally
by Elsevier, illumin8 helps R&D professionals answer complex questions with
greater speed and effectiveness.
illumin8 integrates NetBase's linguistic technology with the breadth of
Elsevier's full-text scientific articles, millions of scientific abstracts,
millions of patents and eight billion Web pages, and fuses them into an
organized, unified view, making it the richest business search solution in
the world. Today, thousands of R&D professionals rely on illumin8 to speed
innovation, identify new technologies and find potential
partners/collaborators. illumin8 guides research at the front-end of
innovation by uncovering undisclosed concepts, finding new technologies and
identifying the leading experts and innovators in new areas.
"By applying NetBase's technology to our collection of premium and
scholarly content, we are able to unlock new value from our world-class
content in a format that is exponentially more valuable for our own
end-users," said Shawn Holt, VP of business & product development for
Elsevier's Engineering & Technology Division. "The quality and breadth of
our content is what makes us unique, and being able to present this data in
a way that is searchable and tangible for users is of utmost importance.
Because of the level of intelligence that NetBase's technology is able to
lay on top of our libraries of information, R&D knowledge workers no longer
need to spend hours, days or weeks sifting through and reading thousands of
search results or full-text documents to find the actionable answers they
are looking for."
About Elsevier
Elsevier is a world-leading publisher of scientific, technical and medical
information products and services. Working in partnership with the global
science and health communities, Elsevier's 7,000 employees in over 70
offices worldwide publish more than 2,000 journals and 1,900 new books per
year, in addition to offering a suite of innovative electronic products,
such as Science Direct. (www.sciencedirect.com/), MDConsult
(www.mdconsult.com/), Scopus (www.info.scopus.com/), bibliographic
databases, and online reference works.
Elsevier (www.elsevier.com/) is a global business headquartered in
Amsterdam, The Netherlands and has offices worldwide. Elsevier is part of
Reed Elsevier Group plc (www.reedelsevier.com/), a world-leading publisher
and information provider. Operating in the science and medical, legal,
education and business-to-business sectors, Reed Elsevier provides
high-quality and flexible information solutions to users, with increasing
emphasis on the Internet as a means of delivery. Reed Elsevier's ticker
symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and
ENL (New York Stock Exchange).
About NetBase
NetBase provides Content Intelligence solutions to harness additional value
and insight from any source, including the Internet, premium and enterprise
content. Unlike traditional search approaches that produce an overwhelming
list of links as "results," NetBase reads every sentence inside documents,
linguistically understands the content and powers breakthrough search
experiences that deliver highly relevant answers and insights. Using
NetBase Content Intelligence solutions, companies can deploy new
applications and search experiences to speed discovery, innovation and
decision making. NetBase customers include global leaders in publishing,
manufacturing, consumer packaged goods and government such as Elsevier,
Clorox, 3M, Pepsi and many more. For more information, visit
www.netbase.com.
(1) Gantz, John F. "The Expanding Digital Universe A Forecast of Worldwide
Information Growth Through 2010." IDC, March 2007.