May 21, 2013 09:00 ET

NetBase Named a 2013 Gartner "Cool Vendor" in Content and Social Analytics

MOUNTAIN VIEW, CA--(Marketwired - May 21, 2013) - NetBase, the Social Intelligence Company, today announced that it has been named a Gartner "Cool Vendor" in Content and Social Analytics for 2013(i). The annual research report recognizes companies that "offer innovative approaches, tools and technologies so decision makers can act on insights and patterns across content and structured data."(i)

"One reason we believe NetBase is cool is because our solutions were commissioned by five of the top 10 CPGs including Coca-Cola and Kraft. This is just one example of our passionate commitment to being a customer focused and innovation driven organization," said Lisa Joy Rosner, CMO of NetBase. "We're currently working with our customers to create the next generation of hard ROI-based business use cases."

At NetBase, we offer the most accurate, end-to-end social intelligence platform that enables businesses to understand customers across their owned digital channels and the social web, while publishing and engaging in real-time. The NetBase Insight Composer offers simple and smart ways to understand customers and improve performance across unique critical business objectives: brand analysis, campaign tracking, product launch, influencer ranking, digital channel intelligence, purchase intent, customer care, risk management, competitive intelligence, partner monitoring, category analysis and product innovation. Sold worldwide by SAP, NetBase also partners with global organizations such as Gfk and J.D. Power & Associates.

About NetBase
NetBase delivers the social intelligence that global brands and agencies use to publish, monitor, analyze and engage with customers in real time. Using a high-precision natural language processing (NLP) engine our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable digital marketing, public relations, bran management, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP, ESPN, GfK, McCann Erikson and Taco Bell. NetBase solutions are sold globally by SAP AG and J.D. Power & Associates. For more information, visit, @NetBase, on Facebook page, LinkedIn, or YouTube.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(i) Cool Vendors in Content and Social Analytics, 2013. Analysts: Rita L. Sallam, Carol Rozwell, Whit Andrews, Anne Lapkin, Jenny Sussin, Lisa Kart. Published: 25 April 2013.

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