September 20, 2011 13:24 ET

NetBase Partners With EmPower Research to Help Customers Quickly Implement Social Media Insight and Analysis Programs

EmPower Research Joins NetBase's Supplemental Analyst Program

MOUNTAIN VIEW, CA and NEW YORK, NY--(Marketwire - Sep 20, 2011) - NetBase, the Social Media Insight & Analysis company, and EmPower Research, an integrated media and business research company, have partnered to provide NetBase customers with on-demand, trained analysts to help launch social media insight and analysis programs. With deep expertise in social media and certified training on the NetBase Insight Workbench, EmPower Research analysts will be readily available to help NetBase customers bridge organizational gaps and swiftly kick-off their social media insight programs.

"Social media is becoming an inevitable part of our everyday lives and it's critical for companies to know what online consumers are saying about them. However, the process of kicking off a successful social media insight program requires quite a bit of legwork," said Debjani Deb, Managing Partner, EmPower Research. "NetBase's Supplemental Analyst program enables customers to 'rent' a fully trained EmPower Research analyst for as long as needed to educate them on the NetBase Insight Workbench and keep them ahead of the curve with the latest social media trends."

NetBase's Supplemental Analyst Program was launched in August 2011. The program enables customers to bridge organizational resources and knowledge gaps by providing skilled analysts that work as an extension of their consumer insight teams. The analysts demonstrate the value of social media insight and analysis without making an up-front investment in headcount and satisfy temporary needs before companies find a permanent employee to run their program. Analysts are available on short notice and for long term engagements or one-off demands.

"By partnering with EmPower Research on this endeavor, our customers now have a valuable resource of more than 350 analysts to aid them in the implementation and use of our social media analysis services," said Peter Caswell, CEO of NetBase. "Together we are dedicated to providing Fortune 2000 and global brands with ample support to effectively utilize Insight Workbench without having to hire an outside specialist."

For more information or to connect with NetBase, please visit:
NetBase Blog
NetBase on Twitter
NetBase on Facebook
NetBase on YouTube
NetBase interview with Bloomberg Businessweek
NetBase interview with Robert Scoble

About NetBase
NetBase Social Media Insight & Analysis helps marketing teams make smarter business decisions faster. We deliver tools and scorecards that give market researchers and brand managers a reliable way to understand online brand equity, analyze and compare consumer passion, and generate deep insights that answer their "why" questions. Serving hundreds of corporate customers, our products were developed in partnership with five of the top 10 CPG companies, including Coca-Cola and Kraft, and are used by five of the top 10 market research firms, including J. D. Power & Associates and GfK. Based in the heart of Silicon Valley, NetBase is a privately held company. For more information, visit:

About EmPower Research
EmPower Research is an integrated media and business research company headquartered in New York. We help our clients understand stakeholder perceptions and needs, empowering them to service their customers better. We use proprietary methodologies to listen and learn about conversations in the client ecosystem, deriving real insights for active stakeholder engagement. Unlike other listening solution providers, EmPower Research combines its technological prowess with human intelligence. This way, we deliver insights that are actionable and customized to meet clients' needs.

EmPower Research was named as a Listening Services Partner by Forrester Research in its 2011 Listening Platform Landscape Report. For more information, visit:

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