August 02, 2016 23:59 ET

NetBet-Betting on the Olympics

LONDON, ENGLAND--(Marketwired - Aug. 2, 2016) -

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The Olympic Games present a real dilemma for the keen sports punter. There are just so many events, so many athletes in contention and so many possible variances to take into account, that the market will look too daunting to all but the most dedicated sports fan. Of course you could bet on your home team - Mo Farah to win the 10,000m (2/9), Jessica Ennis-Hill to win the Heptathlon (1/1) or Jason Kenny to win the cycling sprint event (19/10).

A simpler solution is to bet on the number of medals, or even more specifically, Gold medals, that each country will win. There are 306 events gold medals to be won in total, with 47 in Athletics, 34 in swimming and 18 each in cycling and gymnastics.

Leading online bookmaker NetBet have the USA as a clear favourite for most gold medals at 1/5, China at 7/2 while Australia and Great Britain tie for third at 30/1. The recent doping scandal that has rocked Russia, has meant that the participation of some athletes is now in serious doubt. Their total medal haul of 82, including 24 golds at the 2012 games, is extremely unlikely to be reached with all competitors in Athletics banned, 22 rowers missing the trip as well as competitors in sailing, canoeing and modern pentathlon. Their chances of being the nation with most gold medals has slipped to 40/1.

With the USA such clear favourites, the smart betting will move to under/over betting. Team GB are rated by NetBet as 5/8 for under 19.5 and 11/10 for over 19.5 - they won 29 golds in 2012.

Predicting a country's medal haul has been turned into an exercise in economic modelling by the Tuck Business School at Dartmouth. The American business school have been publishing their predictions since Sydney in 2000, based on a formula developed by Professor Andrew Bernard. The formula claimed a 98% accuracy in London 2012. Bernard's model is based on income per capita, population and past performance.

Interestingly, their recently published predictions, authored this month by Camila F. Gonzales, suggest that Team GB will exceed their gold medal haul in London by one, 30 golds in 2016 against 29 in 2012.

NetBet spokesman Alexandre Mangaud says: "The Olympics is one of the greatest spectacles in world sport and we know that many of our customers will be glued to the TV, watching as the events in Rio unfold. The markets we run ensure that our customers have a reason to watch right up to the closing ceremony, adding another level of excitement to what will already be an incredible 16 days of sporting action."


NetBet are an established brand in regulated European markets including the UK, France, Italy, Greece, Ireland, Germany and Romania. The company offers a sportsbook, an online casino and online poker to its customers. The company are official sponsors of West Bromwich Albion for the 2015/16 season and they also sponsor St. Etienne and Ajaccio in France, as well as Steaua Bucharest in Romania.

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