SOURCE: NetEnrich


March 29, 2011 11:00 ET

NetEnrich Names Jennifer Anaya to Lead Corporate Marketing

Global IT Services Company Invests in IT Channel Marketing Leadership to Build Greater Brand Awareness and Partner Marketing Value

SAN JOSE, CA--(Marketwire - March 29, 2011) - NetEnrich, the IT channel's top source for delivering a comprehensive suite of IT infrastructure services (IT-as-a-Service) to solution providers and managed service providers (MSPs), today announced Jennifer Anaya has joined the company as vice president of corporate marketing.

Recognized as one of the IT industry's leading channel marketing and brand strategists, Anaya's appointment is a significant milestone within NetEnrich's global business plan and marks the second high-profile, executive hire in nine months. NetEnrich named IT channel chief Justin Crotty to senior vice president and general manager in August 2010.

NetEnrich has experienced tremendous growth and established a successful partner community over the past four years because of our commitment to developing professional managed services for the IT channel, explains CEO Raju Chekuri.

"We've worked hard to earn the business of solution providers and MSPs and it's time to start marketing our mutual success and demonstrate the business value and thought leadership behind our growing portfolio of closet to cloud IT infrastructure services," says Chekuri. "We're thrilled to have Jennifer Anaya lead our corporate marketing efforts and strategically align our services with the needs of our channel partners and the end clients they serve within the enterprise, as well as small and mid-size businesses."

In her new role, Anaya is developing NetEnrich's new closet to cloud branding strategy which communicates the value of wrapping IT managed services around traditional data center or cloud technology solutions to give solution providers a better way to grow their business and add-on monthly recurring revenues. She is also responsible for leading the company's market strategy, partner marketing and communications efforts. Anaya is supported by a team of marketing and public relations professionals, and reports to senior vice president and general manager, Justin Crotty.

Before joining NetEnrich, Anaya established iD8 Marketing, a successful marketing services agency specializing in technology branding, strategic planning and communications for business, as well as personal media and presentations coaching for executives. Prior to iD8, Anaya led a full service marketing, PR and events agency as the vice president of marketing communications for Ingram Micro U.S., the world's largest IT distributor.

About NetEnrich
NetEnrich services give solution providers a better way to manage IT from the closet to the cloud. The company's innovative remote and comprehensive suite of IT services (IT-as-a-Service) gives solution providers and MSPs instant access to expert certified IT engineers, proven ITIL processes and an ISO27001 certified, SAS70 audited network operating center (NOC) at a much lower cost than full-time resources. Partners purchase NetEnrich IT-as-a-Service on a monthly or hourly basis to enhance or augment their IT capabilities; some choose to resell NetEnrich directly to their end customers. Visit us at, follow us on Twitter @NetEnrich or call 408-436-5900.

Contact Information

  • Media Contact:
    Suzanne Collier
    Suzanne Collier Public Relations for NetEnrich
    +(714) 572-1498
    Email Contact