SOURCE: Netformx


November 30, 2010 11:23 ET

Netformx and Heavy Reading to Address Why Communications Service Providers Should Rethink the Role of Design in Fulfillment

TM Forum Technical Webinar to Help Operators Make the Shift From Revenue Loss to Revenue Acceleration

SANTA CLARA, CA--(Marketwire - November 30, 2010) - Netformx, a global leader in telecom network design and proposal generation platforms, and independent analyst firm Heavy Reading will analyze why communications service providers (CSPs) should consider network design automation as a critical foundation of the fulfillment process in a TM Forum Technical Webinar on Thursday, December 2 at 10 a.m. EDT. 

With enterprise customers demanding more customized IP-based services, CSPs must find ways to more efficiently design, redesign, sell and implement solutions. Focusing on an automated solution to process orders offers CSPs an opportunity to significantly reduce costs, dramatically increase revenue from complex solutions and more quickly capitalize on business opportunities in the order to cash phase. 

In the webinar, Netformx CEO Ittai Bareket and Heavy Reading senior analyst Ari Banerjee will explore the driving forces behind the growing complexity of today's enterprise IP-based services, and the fulfillment challenges these present to CSPs. They will also explain the significance of an accurate and automated design solution as a means to helping operators obtain greater business value and operational excellence. 

Key Takeaways

  • Netformx and Heavy Reading will offer real-world CSP success stories and demonstrate what operators like Bell Canada have achieved by rethinking the role of design in the fulfillment process.

  • Mr. Bareket will review TM Forum's "Effective Sell & Fulfillment of Advanced Network Services & Solutions" Catalyst project that was on display at Management World Americas. He will explain how network design automation can be fully integrated into the sales process for enterprise IP-based services and improve time-to-market for these solutions. 

  • The webinar will also explore a soon-to-be-released Heavy Reading white paper, which will delve into the use of design platforms as a key component of the service fulfillment process. 


  • Register for the free one-hour webinar titled "Rethink the Role of Design in Fulfillment - Make the Shift from Revenue Leakage to Revenue Acceleration." 

  • Learn more about how Netformx's products automate the discovery, design, configuration, and quoting and proposing of integrated communications network solutions. 

Netformx, Heavy Reading, TM Forum, Ittai Bareket, Ari Banerjee, network design automation, fulfillment

About Netformx
Netformx automates the end-to-end process of designing networks and enables collaborative workflows within and across organizations. Service providers, systems integrators and manufacturers worldwide use the company's award-winning solutions to transform enterprise customer requirements into deployable network solutions

Today, at least 25,000 networking design and sales professionals at AT&T, Bell Canada, Sprint, Verizon, Mountain West Telecom, CenturyLink, HP Network Solution Group, Orange Business, Swisscom, Dimension Data, Belgacom and many others use Netformx's products. The company's equipment vendor partners include Cisco, Juniper, Avaya, TrippLite, Adtran, APC, Belden, Plantronics, ShoreTel and TerraWave Solutions, among others. 

Founded in 1994, Netformx is headquartered in California's Silicon Valley. More information can be found at

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