SINGAPORE and NEW YORK, NY--(Marketwire - Nov 14, 2012) - netizeen, the first application for tablets to unleash the full social engagement potential of magazines, launches its open beta today. With netizeen, users are able to interact around content they love, creating a shared magazine reading experience and revolutionizing the way media companies publish and monetize digital content.
This engagement goes beyond simply adding a comment or posting to a social channel. It offers readers the potential for real-time conversation with one another. With netizeen's topic-based social structure, readers now have a way to discover, connect and chat in real time. netizeen's social features reflect the growing trend of forming and facilitating communities around content and similar interests.
"What we've done with netizeen is offer publishers a way to tap their most valuable asset, their readers," said Jonathan Harris, CEO and co-founder of netizeen. "Magazines are the next big social space and netizeen unlocks the social power of a magazine with minimal effort and investment. Publishers that are able to increase engagement through interactive and social functionality will survive and thrive, those that don't will struggle in an increasingly social and connected digital landscape."
As the magazine industry continues to struggle, tablets like the iPad are emerging as a solitary ray of hope for publishers. netizeen offers publishers an easy and effective method of leveraging a magazine's design and print investment, plus the brand's established audience, by bringing it to a tablet and injecting it with social capabilities to connect readers in a way that's never been done before. These social features and the social-interest data they expose will offer publishers profoundly new ways of generating revenue and enhancing audience insight, as well as dramatically increasing their readers' engagement within the pages of the publication itself.
"Magazine publishers have worked tirelessly for years to build strong, compelling brands. What we've done with netizeen is offer publishers a way to salvage and leverage these brands -- and their audiences -- while getting them on to a tablet and thus advancing their digital strategy," said Harris. "netizeen is the first publishing platform to connect these established networks of readers in a truly unique way, and requiring very little effort on behalf of the publisher. We think we've developed something really special and can't wait to see the benefits netizeen offers publishers -- and consumers -- around the world."
Publishers can currently sign up for netizeen here.
netizeen is the first application to unlock the social power of magazines on the tablet, creating a powerful new, shared magazine reading experience and revolutionizing the way media companies publish and monetize digital content. netizeen turns magazines into social networks by letting readers discover each other, connect and build communities around the content they love right from the page.
netizeen is headquartered in Singapore, with offices in New York, NY. For more information, visit www.netizeen.com.