DMTI Spatial Inc.

DMTI Spatial Inc.

January 30, 2008 11:36 ET

Netmedia Distribution Selects DMTI Spatial to Optimize Client Distribution Programs with Location Intelligence

MARKHAM, ONTARIO--(Marketwire - Jan. 30, 2008) - DMTI Spatial (DMTI), a leading provider of location intelligence solutions, has been selected by Netmedia Distribution, a leading analytics and Canada's largest distribution brokerage and subsidiary of Sun Media, to advance marketing analytic services and sharpen its competitive advantage.

Using DMTI's Platinum Postal Suite (PPS), Netmedia will use national 6-digit postal code boundaries with unmatched precision down to the neighborhood level for analyzing distribution patterns, improving delivery routes and identifying new target customers for Sun Media's chain of 250 newspapers. The superior analytic capabilities enabled by PPS will allow Netmedia to aggregate their external customers' data in a number of different ways, providing them with a tailored distribution set to meet their specific campaign and business objectives. With Platinum Postal Suite, delivery routes can now be planned based on an accurate, standardized geography, maintained regularly by DMTI. The net effect is a reduction in in-house costs while improving targeting and delivery service returns.

"We need a complete solution that enables us to analyze complex data in order to identify exactly who the target customer is, where they are located, and the best way to reach them - and do it cost-effectively for our clients," explained Jim Dale, General Manager, Netmedia Distribution. "DMTI Spatial has the most detailed and reliable national coverage of Canadian postal geography available and with it our company is state-of-the-art and maintains a position at the forefront of marketing analytics and distribution companies in Canada."

For more information about the Platinum Postal Suite:

Visit our pre-recorded Platinum Postal Suite Webinar:

About DMTI Spatial

DMTI Spatial has been providing industry leading enterprise location intelligence solutions for more than a decade to Global 2000 companies and government agencies. DMTI's world-class Location Hub™ platform uniquely identifies, validates and maintains a universe of location-based data. DMTI is the creator of the CanMap suite of geospatial data products the gold standard for GIS location-based data in Canada. For more information about Location Intelligence see:

Contact Information

  • DMTI Spatial Inc.
    John Sorrell
    Director of Marketing
    Toll Free: 1-877-477-3684 x 2005