NEW YORK, NY--(Marketwired - May 26, 2015) - Netmining, leading provider of programmatic data-driven targeting solutions, announces its partnership with SaaS analytics and intelligence firm Moat to provide its clients with enhanced insights for more effective digital marketing. The new reporting capabilities include detailed analysis and at-a-glance reports on ad marketing activity, performance and audience quality, as well as more than 30 additional metrics.
"We have found that more of our clients are looking for a deeper view on their metrics -- specifically engagement metrics beyond the click," said Christopher Hansen, President of Netmining. "Our partnership with Moat allows us to have conversations with marketers and their agencies about in-view impressions, in-view time, interactions and interaction time -- providing a better understanding of true audience engagement."
While Netmining has been providing robust analytics to industry clients for nearly a decade, the partnership represents a significant expansion of reporting services. Marketers and their agencies, who rely on Netmining for targeted audience-based ad marketing executions, will now see expanded reporting benefits, including analysis of specific exposure and actions as well as of mobile and video executions.
"As the landscape for programmatic and performance solutions continues to evolve, it's essential that we all do our part to raise the bar on measurement and challenge the norm in order to understand a more complete picture of consumer behaviors," said Moat President Aniq Rahman. "It's a pleasure to partner with companies such as Netmining, already a leader in the space -- to help take high-performing brands and their agencies to the next level of understanding."
About Netmining
Netmining is a leading provider of programmatic data-driven targeting solutions designed to help marketers understand and reach their audiences online. Our Audience Scoring Engine combines various data sources into real-time customer intelligence that yields high-performing and highly-relevant digital advertising, targeted to your customer. With the challenge of fragmented consumer media habits, Netmining's cross-device targeting and attribution allows marketers to find their high-value consumers wherever they are across all screens of engagement. For more information, please visit netmining.com or follow us on Twitter @netmining.
Netmining is a member of the Interactive Advertising Bureau (IAB), the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA) and the Mobile Marketing Association (MMA).
About Moat
Moat is a New York-based SaaS analytics company bringing intelligent insight to brand advertisers, agencies, and premium publishers. Offerings include Moat Analytics, an attention measurement platform that provides in-depth analytics, viewability, and performance insights for publishers and advertisers to maximize the value of any ad campaign, and Moat Pro, an ad intelligence platform that allows marketers and publishers across industries to monitor and incorporate real-time trends and activity into their own media and creative decision-making. In June 2014, Moat became the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions in both online display and video. The company's founders, Jonah Goodhart, Noah Goodhart and Michael Walrath, previously launched Right Media, which was acquired by Yahoo! in 2007. For more, visit http://www.moat.com.