SOURCE: NetPlus Marketing

April 04, 2007 10:00 ET

NetPlus Marketing CEO Robin Neifield to Discuss Media Buying at Search Engine Strategies New York

CONSHOHOCKEN, PA -- (MARKET WIRE) -- April 4, 2007 -- NetPlus Marketing, a top interactive agency, announced today that Chief Executive Officer Robin Neifield will participate in a panel presentation at Search Engine Strategies New York, taking place at the New York Hilton, April 10-13, 2007. Neifield, along with a panel of top media buyers, will discuss where agencies should be spending their clients' money in a media environment rife with emerging technologies.

The panel will discuss the channels and ad formats that agencies find attractive now, and how they're integrating online and offline media, search, behavioral targeting, and a host of other online media options into planning. They will compare this year's allocations to trends of the past, and examine the changing flow of money in online media buying and the reasons behind that fundamental shift.

The presentation, which takes place on April 10 at 2:00 p.m., will be moderated by Rebecca Lieb, editor-in-chief of the ClickZ Network. Additional panelists include: Tessa Wegert, Digital Media Strategist, Enlighten; Anna Papadopoulos, Interactive Media Director, Euro RSCG 4D; David Rittenhouse, Group Planning Director, neo@Ogilvy; and Harry Gold, CEO, Overdrive.

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About the Speaker:

Robin co-founded NetPlus Marketing in 1996 with Denise Zimmerman. With their creative, result-driven strategies, NetPlus has earned a national reputation as one of the top 50 interactive agencies in the US. As CEO, Robin is responsible for building and directing the growth, profitability and stability of this dynamic organization.

Robin is a frequent speaker at national industry events and is regularly quoted by business and Internet journals on topics from email strategy to online advertising response rates. She contributes a regular column to ClickZ on Behavioral Targeting and sits on industry advisory panels. She received her BA from Wellesley College and her MBA from the University of Chicago.

About NetPlus Marketing:

NetPlus Marketing is a top 50 full service interactive agency. Celebrating 10 years of success, NetPlus Marketing creates programs that have measurable impact on their clients' marketing and business objectives. NetPlus has been delivering award-winning, online marketing and advertising programs since 1996 for clients such as Aramark, Hanover Direct, Inc., Harriet Carter, Limited Too, Nature Made, Rita's Water Ice Franchise Company LLC, Toll Brothers, Inc., Universal Studios, and other discerning marketers. To learn more visit:

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for NetPlus Marketing
    919-833-9975 x.12
    Email Contact