SOURCE: NetPlus Marketing

May 05, 2006 10:41 ET

NetPlus Marketing President and Chief Strategy Officer Invited to Moderate Customer Retention Panel at Email Marketing Tradeshow

CONSHOHOCKEN, PA -- (MARKET WIRE) -- May 5, 2006 -- NetPlus Marketing, a top 50 interactive marketing agency, announced that Denise Zimmerman, president and chief strategy officer, has been invited to moderate a panel at INBOX, The Email Event on May 31, 2006 in San Jose, CA.

Due to spam and other issues, email is not considered an ideal tool for customer acquisition campaigns as the consumer trust simply isn't there. However, email can be used to great effect as a customer retention channel. Email is capable of delivering messages to customers based on their preferences of time, content, frequency and more, and these capabilities do wonders for building brand loyalty. Many marketers underutilize email for this particular purpose, many because of spam or deliverability concerns, list hygiene issues, or the simple lack of an email list.

Zimmerman's panel, titled "Customer Retention: Once You've Got 'Em, Keep 'Em," addresses strategies for successful customer retention, including newsletters, dynamic content and serialized campaigns. Panelists include Travis Frazier, project manager at CNET Networks Inc., Steve Webster, president and CEO of iPost and Renee Will George, director of CRM and strategic marketing for Kimpton Hotels & Restaurants. This panel of experts will share their experiences keeping their email customers happy and loyal, and Kimpton Hotels will share their loyalty program success story.

To learn more about INBOX, the email event, please visit www.inboxevent.com.

About the Speaker:

As co-founder, president and chief strategy officer of NetPlus Marketing, Denise brings 25 years of advertising expertise, 12 of those in the online field, to driving the strategic direction of the company and its clients, earning NetPlus its place as a recognized industry leader. Denise is often invited to speak at universities, industry conferences, seminars and summits on online marketing, email, advertising and entrepreneurship. She writes a regular column for iMedia Connection and is a contributing guest columnist to DM News.

About NetPlus Marketing:

Celebrating 10 years of success, NetPlus Marketing creates programs that have measurable impact on their clients' marketing and business objectives. A top 50 interactive advertising agency located outside of Philadelphia, NetPlus has been delivering award-winning, online marketing, email and advertising programs since 1996. NetPlus has experience in developing, implementing and optimizing online customer acquisition, activation and retention programs across a variety of online platforms. Please visit www.netplusmarketing.com.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for NetPlus Marketing
    919-833-9975 x.12
    Email Contact