SOURCE: NetPlus Marketing

April 22, 2008 12:08 ET

NetPlus Marketing Supports Teen Health Education, Capturing "Real" Conversations Among Teens About HPV for AWARE Foundation

CONSHOHOCKEN, PA--(Marketwire - April 22, 2008) - Leading digital marketing agency NetPlus Marketing announced today that it launched a teen-inspired video and a microsite on behalf of the AWARE Foundation. The program is designed to educate the target audience of teenage girls about the risks of Human Papilloma Virus (HPV) and the availability of the HPV vaccine. NetPlus used video to record the teenage girls' questions and concerns in an unscripted format. They balanced the conversation with the participation of a knowledgeable physician. In addition, the microsite presents educational content within the video to highlight issues raised during the discussion.

When developing the strategy behind the campaign, NetPlus considered the sensitivity of the subject of teen sexual health, and how it is often difficult to reach this age group by traditional means. NetPlus' concept was to capture the "true" voices of the teen girls, while also providing facts and medical insight from a qualified physician. "A Conversation" became the title of the video, and the casual yet informative tone was intended to inspire teens to discuss the subject with their own physicians, each other and their parents.

"As the mothers of teenagers, we recognize the importance of educating young people on their sexual health, and understand the difficulties that parents may see in having an honest conversation with their children about a topic that can be embarrassing on both sides," said CEO Robin Neifield, with her co-founder, president and chief strategy officer Denise Zimmerman. "The video medium was ideal for this project because we could convey real people, having real conversations, which the teen demographic can respond and relate to."

NetPlus developed the concept and strategy and directed all video production. In addition to the featured video content, NetPlus designed and developed the flash-based microsite to supply additional information including definitions, myths and facts, statistics and links to educational resources. To view the site, please visit www.hpvconversation.com.

About the AWARE Foundation:

The mission of the AWARE Foundation (supporting Adolescent Wellness through Access to Resources to Education) is to educate and empower adolescents to make responsible decisions regarding their wellness through access to resources and education. Knowledge, compassion and the non-judgmental support of concerned adults can help adolescents avoid potential pitfalls during this challenging time in their lives. The AWARE Foundation is ready to assist these young people by providing them and their families with the facts and the educational resources needed to allow adolescents to make well-informed and thoughtful choices about their own development. For more information, please visit: www.awarefoundation.org.

About NetPlus Marketing:

NetPlus Marketing is a top 50 full service digital marketing agency. Celebrating more than 11 years of success, NetPlus Marketing creates programs that have measurable impact on their clients' marketing and business objectives. NetPlus has been delivering award-winning, online marketing and advertising programs since 1996 for clients such as Aramark, Charming Shoppes, Hanover Direct, Inc., Conagra Foods, Harriet Carter, Nature Made, Rita's Water Ice Franchise Company LLC, Universal Studios, and other discerning marketers. To learn more visit: http://www.netplusmarketing.com.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for NetPlus Marketing
    919-833-9975 x.12
    Email Contact