SOURCE: NetPlus Marketing

June 26, 2006 11:10 ET

NetPlus Marketing's Colton Perry to Address Consumer-Generated Media at Richmond, VA Public Relations Society of America Event

CONSHOHOCKEN, PA -- (MARKET WIRE) -- June 26, 2006 -- Colton Perry, vice president of technology and creative at top interactive marketing agency NetPlus Marketing, will deliver a presentation on consumer-generated media and its effect on brand marketing at the Richmond PRSA June program luncheon on June 28, 2006 at 11:45 a.m. ET. The presentation, "Media of the People, For the People and By the People: Consumer-Generated Media and the Shift from B2C Brand Marketing to Brand Participation" will address the importance of taking advantage of consumer-generated media such as social networks, blogs and product reviews.

With the rise of these channels, the consumer has become a part of the media rather than just its end user and the impact on marketing and communications is undeniable. In his presentation, Perry will educate attendees on how to identify the opportunities of consumer-generated media channels and develop strategies to participate. He will discuss the available outlets and technologies that marketers and PR professionals should be aware of and can harness to produce better results and positive buzz for their companies and clients.

PRSA Richmond is a professional association serving Central Virginia public relations practitioners. The chapter and the national organization, PRSA, are both marking more than a half-century of bringing professionals together to enhance the practice, to provide an exchange of experiences and ideals, and to promote professional development. To register for the June program luncheon, please visit http://www.prsarichmond.org/en/cev/?3.

About the Speaker:

Colton Perry is an online marketing veteran with a history of innovation and strategic marketing tactics. Prior to joining the NetPlus team, Colton was an integral member of the development team for AutoTrader.com. He advanced from there to become Web Architect for the John F. Kennedy Center for the Performing Arts and VP of Interactive Technologies for Ogilvy Public Relations Worldwide. At NetPlus, he applies his essential knowledge and experience in innovative web technologies to make this best-of-breed interactive agency perform for its clients.

About NetPlus Marketing:

Celebrating 10 years of success, top 50 interactive advertising agency NetPlus Marketing creates programs that have measurable impact on their clients' marketing and business objectives. NetPlus has experience in developing, implementing and optimizing online customer acquisition, activation and retention programs across a variety of online platforms. Please visit www.netplusmarketing.com.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for NetPlus Marketing
    919-833-9975 x.12
    Email Contact