SOURCE: Netpulse, Inc.

Netpulse, Inc.

Netpulse, Inc.

December 01, 2010 09:00 ET

Netpulse and Virtual Active Bring Outdoor Experience Into Health Clubs

Companies to Make Virtual Reality Running, Cycling and Hiking More Available to Health and Fitness Consumers

SAN FRANCISCO, CA--(Marketwire - December 1, 2010) - Netpulse and Virtual Active announced today that the companies have formed a partnership that will bring Virtual Active's innovative virtual reality running, cycling and hiking media experience to Netpulse's interactive media platform for active lifestyle consumers and fitness centers.

The Netpulse platform provides exercisers with a customized media experience that offers multiple channels of on-demand programs and music videos, fitness and entertainment applications, personalized workout data, and access to social media. Netpulse, available both integrated into fitness equipment and as an add-on personal viewing screen, transforms fitness equipment into a personalized entertainment hub using Netpulse's patented custom content delivery system. 

Additionally, the platform extends out of the club and online, where users can manage their entertainment preferences, create custom content playlists and track their workouts.

Virtual Active's breathtaking media allows exercisers to experience running, cycling and hiking in some of the most amazing landscapes using real video shot from a first person perspective on location across the world. Virtual Active videos, which will be available through Netpulse in 2011, include such diverse destinations as the Grand Canyon, Las Vegas Strip, the Italian Alps, and the Matterhorn in Switzerland. Customers can choose standard videos that lead them through the landscapes as they run, or guided videos with a trainer on-screen who helps them through their cardio workout.

"With its incredible imagery, Virtual Active is a revolutionary experience and we are excited to add it to the Netpulse platform," said Netpulse CEO Bryan Arp. "Allowing consumers the ability to visually experience running, hiking and cycling through some of the most amazing landscapes in the world is going to be tremendously popular."

"The Netpulse platform will be an excellent opportunity for us to expand the reach of our media products," said John Ford, Virtual Active CEO. "The cross-equipment compatibility of the Netpulse platform means even more exercisers will be able to experience Virtual Active content. In addition, Netpulse's network-based delivery is going to allow us to work together to provide a highly personalized experience for the exerciser. And with almost 30 minutes of average engagement per workout on Netpulse, it is the perfect vehicle for exercisers to interact with our unique video experience."

About Netpulse
Netpulse provides an interactive media platform for fitness centers and active lifestyle consumers. The Netpulse platform enables a customizable entertainment experience that offers live HDTV, on-demand video and music, iPod/iPhone connectivity, personalized workout data and more. Netpulse also allows media companies and advertisers to have direct one-to-one access to a highly engaged audience that is often difficult to reach with traditional media.

Headquartered in San Francisco, CA, Netpulse has over a decade of experience in health club entertainment. The company was co-founded by Tom Proulx, the Co-Founder of Intuit and author of Quicken®. Its investors include Javelin Venture Partners and DFJ Frontier. For more information, please visit www.netpulse.com.

About Virtual Active
Virtual Active is a San Francisco-based video and technology company that enables revolutionary virtual-reality exercise products. Virtual Active licenses its unique content and proprietary interactive video technologies to leading manufacturers of cardio entertainment systems, experience-driven health clubs, and directly to end users through a variety of digital entertainment platforms. With its partners, Virtual Active takes exercisers to hundreds of beautiful and iconic locations around the globe during their workouts -- for more information, take a trip to www.vafitness.com.

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