SOURCE: NetReflector

September 05, 2012 09:00 ET

NetReflector Launches "How To" Video Series on Building Practical VoC Programs

New On-Demand Video Series Hosted by Peter Gurney Aims at Enhancing Success for Voice of the Customer Initiatives

SEATTLE, WA--(Marketwire - Sep 5, 2012) - NetReflector, Inc., a provider of managed feedback solutions, market insights, and EFM software, today announced the availability of a special on-demand video series titled "The VoC Guidebook: Practical Strategies for Effective Voice of the Customer Programs." 

Sponsored by NetReflector, the new 3-part video series is hosted by Peter Gurney, noted VoC expert, author and Senior Director of VoC Solutions at NetReflector. Mr. Gurney has more than 25 years of experience and has held senior level customer experience and service roles at a variety of major retailers and financial institutions. He is also a widely published author on the topic of customer care and experience, and has been featured in articles in The New York Times, Wall Street Journal, Call Center Magazine, and others.

NetReflector is committed to helping organizations optimize Voice of the Customer investments, and recently announced the availability of VantagePoint VoC Hubs™ -- a comprehensive suite of bundled, fixed-cost, feedback solutions designed to streamline VoC measurement programs.

"The launch of our new video series is intended to provide straightforward, practical information on designing and implementing effective VoC programs," states Gary Nicholas, president at NetReflector. "Our clients are constantly looking for ways to efficiently and cost-effectively measure and enhance the customer experience and satisfaction. We designed these seminars to provide value no matter where you are on the VoC spectrum, from experts with deep subject matter expertise, to beginners just starting down the VoC path." 

To learn more about the NetReflector video series -- "The VoC Guidebook: Practical Strategies for Effective Voice of the Customer Programs" please visit our event web page at  

About NetReflector
NetReflector is a full-service Customer Insight alternative to traditional Customer Experience Management vendors and market research firms. We provide organizations with a single source for enterprise-class survey software, managed feedback solutions, and comprehensive market research. An industry innovator since 1997, NetReflector is evolving new ways to optimize Voice of the Customer investments through rapid, fixed-cost solutions for measuring satisfaction, loyalty and service quality. Headquartered in Seattle, we deliver actionable insights to some of the world's leading organizations and Fortune 500 brands. Discover more at

Contact Information

  • Contact:
    Dwight Galler
    Dewey Communications (for NetReflector)
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