May 05, 2008 09:00 ET

NETSEA May 15 Panel: Experts Offer Valuable Perspective on Doing Business in the Asia-Pacific

Event to Focus on What Markets Are Thriving and Under-Achieving in the Region

BURLINGTON, MA--(Marketwire - May 5, 2008) - NETSEA, the New England Technology Sales, Marketing and Business Development Association, today announced its quarterly educational and networking event, "Doing Business in Asia-Pac," Thursday, May 15, 2008, from 6:00 p.m. - 9:00 p.m. at the Burlington Marriott in Burlington, Mass.

With the economic downturn in the United States, many companies are looking abroad for new opportunities. One of the hottest regions is the Asia-Pacific -- an area that includes nearly 4 billion people and spent nearly one trillion on Information and Communications Technology (ICT) in 2007. The NETSEA panel will discuss such questions as: How easy is it to conduct business in this region? What are the entry challenges and regional issues? Which markets are booming? What channels and partnerships would fit your company's growth model?

Keynote speaker Harald Horgen (The York Group) along with executive panelists Ray Demeo (EqualLogic), Jack Plimpton (Japan Entry), Eric Schnadig (Unica Corporation), and Simon Yates (Forrester) will answer these questions and guide attendees through the logistical, cultural, and cost barriers of doing business in the Asia-Pac region.

"Our five panelists each have a unique and valuable perspective on the challenges of building international markets," said Lauren Kelley, board chairman and president of NETSEA. "At this event, attendees will get critical insight on how to maximize results immediately and over a sustained period in the Asia-Pac region."

Following the panel discussion, a Q&A session will enable attendees to ask questions specific to his or her organization and situation.

Location and Registration Information

This NETSEA event will take place at the Marriott Hotel in Burlington, Mass., on Thursday, May 15, 2008, from 6:00 p.m. - 9:00 p.m. Cost to attend is free to NETSEA members and $75 to non-members if they register prior to May 15 at

Media representatives are also encouraged to attend.

About the Keynote Speaker

Harald Horgen -- President and CEO, The York Group

Harald Horgen is an acknowledged expert in the field of helping technology companies expand into new markets, and with over 25 years of international experience he has learned what it takes to succeed in the global market. As the President and founder of The York Group, a global organization that specializes in building international markets for software products, Harald speaks from experience. He has been personally involved in setting up channels in Asia, Africa, Europe, and Latin America. Harald has worked with clients from more than a dozen countries and clients of all sizes, from start-ups to industry giants such as Dell, Honeywell, and Mitsubishi.

About the Panelists

Ray Demeo -- Vice President of Sales, Asia-Pacific, EqualLogic

Ray Demeo is EqualLogic's first vice president of sales for the Asia-Pacific (APAC) region, and has more than 18 years of international sales and business development experience in APAC, much of it in the storage market. Demeo previously launched iSCSl pioneer Giganet in Asia and grew sales by more than five times as the APAC managing director of SAN solution provider Emulex Corporation following its acquisition of Giganet. EqualLogic has operations in Beijing, Seoul, Shanghai, and Tokyo.

Jack Plimpton -- President, Japan Entry

Jack Plimpton is President of Japan Entry, an outsourced business development and sales team that helps Western high-tech companies establish or expand sales channels in Japan and recruit core personnel to accelerate revenue growth. He is a former General Manager of Lotus Development Japan, a start-up he developed into a 35-person organization with $10 million in first-year revenues. Lotus Japan went on to sell 20% of the total worldwide volume of Lotus Notes throughout the 1990s. Plimpton is completely bilingual in spoken/written Japanese. He holds an MBA from Stanford University, studied at Tohoku University on a Rotary Scholarship, and graduated summa cum laude, Phi Beta Kappa, from Harvard College.

Eric Schnadig -- Senior Vice President, Worldwide Sales, Unica Corporation

Eric Schnadig is responsible for Unica's sales organization worldwide, including the direct and indirect sales channels, go-to-market strategies and alliances. Schnadig has more than 15 years of experience in sales and marketing associated with enterprise software. Prior to joining Unica, he served as director of North American Sales at Kenan Systems were he was responsible for more than $50 million in annual revenues.

Simon Yates -- Vice President, Research Director, Forrester

Simon Yates leads the research efforts of Forrester analysts focused on enterprise IT infrastructure topics in server, storage, and systems management. He also provides Forrester's coverage of enterprise PC hardware and software technologies to help organizations plan PC hardware refresh and operating system migrations and conducts research on emerging technology markets like China and India. Prior to rejoining Forrester in 2003, Simon was service director, application platform strategies at the Burton Group.


NETSEA is the premier association for technology executives in New England. The organization provides collaboration, networking, continuous learning and development for high-tech sales, marketing and business development executives in a peer group setting. NETSEA delivers a unique blend of business resources and personal support that helps to make the challenge of developing and growing a business both fulfilling and worthwhile. With more than 200 members, NETSEA can be found on the World Wide Web at

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