April 11, 2007 08:45 ET

NETSHARE® CEO Explains How to "Never Look for a Job Again" at CFO Career Forum April 17

Expert in Executive Career Management Kathy Simmons to Share Her Insight in Building Demand for Your Personal Brand as Part of Ongoing Career Strategy

NOVATO, CA -- (MARKET WIRE) -- April 11, 2007 -- Most executive job seekers are too busy looking for a new job, when what they should be doing is developing sustainable strategies so the right job comes their way. Building your personal brand and creating an effective network to disseminate that brand will make you the hunted rather than the hunter, as Kathy Simmons, CEO of NETSHARE (, a confidential subscription-based career site for executives, outlines in her speech, "Never Look for a Job Again." Simmons will be delivering her talk to members of the online CFO Career Forum ( Tuesday, April 17, at 4:00 p.m. ET.

"The real objective is for you, as an executive with a career path, to develop a sustainable strategy that makes you an invaluable HR asset," Simmons recently wrote on her career blog, The Executive Update ( "If you take the lead, then you become the hunted, not the hunter. Be proactive and promote your skills and your accomplishments to an ever-broadening network of professional contacts."

Simmons is a long-time advocate of the power of personal branding and professional networking. As CEO, she has been actively expanding NETSHARE's mandate from an online executive job board to a career-networking site that helps professional peers work together to advance their careers. Kathy has been adding new forums to NETSHARE to allow members to build their personal networks and share career intelligence. She has also been helping NETSHARE members build their personal brand by adding access to services such as Ecademy ( and Your Brand Plan (

"The challenge facing financial professionals is they often become insular in their jobs, so building professional connections can be challenging," said Cindy Kraft, the CFO Coach ( and host of the CFO Career Forum. "Kathy's insight and experience in building a personal brand and expanding your professional network will be extremely valuable to members of the CFO Career Forum."


NETSHARE ( is a confidential, membership-based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. Fortune and Forbes magazines have recognized NETSHARE as the best online destination for executive positions.

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