SOURCE: NetShelter

May 05, 2008 09:49 ET

NetShelter Technology Media Names Patrick Houston, Founding GM of Yahoo Tech and Former Editor in Chief of CNET.Com, to Be Senior Vice President, Media and Chief Publisher

TORONTO--(Marketwire - May 5, 2008) - NetShelter Technology Media, which pioneered the concept of the vertical media network by assembling the largest technology-oriented audience in the world, today announced that Patrick Houston, with more than 30 years of media experience, the past dozen of them exclusively focused on the Web at leading Internet companies including Yahoo!, CNET, and ZDNet, has joined the company in the newly created position of Senior Vice President, Media and Chief Publisher. Mr. Houston will be based out of NetShelter's newly opening San Francisco office.

"I've seen a lot of the commercial Internet, back to just a few years beyond its dawning, and I've watched business models evolve," Mr. Houston says. "NetShelter's vertical network represents an approach whose time has come -- I have no doubt about it. Embracing independent publishers and bloggers though alliance, not acquisition, is the only way to keep up with the dynamism of the Web. There's no way any one 'closed' company can solely create and distribute content on its own anymore. No matter how big, how pioneering, or how prescient you are, no single entity can keep up with the creative ferment of the Web.

"What attracted me to NetShelter is the opportunity to turn the increasingly fragmented nature of the landscape into an opportunity for synergies where they're natural and needed," concludes Mr. Houston. "If I were building Yahoo Tech or CNET today this is how I'd do it. Both would look more like NetShelter."

"We have made a great many hires since our strategically important January rebranding as NetShelter Technology Media. None has been more important to our future than having Patrick Houston join our team," says Peyman Nilforoush, Co-Founder and CEO of NetShelter Technology Media. "Patrick has spent the better part of the past two decades helping media companies build the world's largest technology media brands. He will bring that experience and expertise to NetShelter Technology Media's 150 independent publishers, helping them to improve, innovate, extend, and grow."

Adds Pirouz Nilforoush, Co-Founder and President of NetShelter Technology Media to whom Patrick will report, "We are becoming more than an 'ad' network. Instead, we're building a new kind of media platform that will forever change the economics of tech publishing online. Our approach is less about creating content ourselves and more about helping expert content creators distribute, manage, and monetize. Patrick will be the founding promoter of the new platform for technology publishing and the editorial face of our company."

Just prior to joining NetShelter, Mr. Houston was Vice President of Content and Programming at Yahoo! Inc., for three years working on the company's portfolio of Lifestyle sites, including Y! Health, Y! Tech, Y! Food, and Y! Kids. He joined Yahoo! in May 2005 as the General Manager who oversaw the building and launch of Yahoo! Tech, one of the company's first Web 2.0 media sites. During his two-year tenure as Y! Tech founding executive, the property quickly became a leader in the category, attracting more unique users than similar offerings from long-established players in the tech category.

Prior to joining Yahoo!, Mr. Houston served as editor in chief at, where he oversaw the staff of editors dedicated to providing buying-advice across a wide range of product categories including computers, software, printers, mobile devices, and home entertainment systems. Before becoming editor in chief of CNET, Mr. Houston served as vice president of editorial development for CNET Networks.

Mr. Houston joined CNET Networks in 2000 when the company acquired ZDNet. At ZDNet, he served as Executive Producer and General Manager of news, where his leadership helped shape ZDNet News into one of the Web's top sources for tech news. Three years later, he assumed management responsibilities for AnchorDesk, a newsletter with one of the biggest and most highly engaged audiences in all of technology media.

Beginning his career in tech journalism in the mid-80s, Mr. Houston reported on mainframe and supercomputers as a BusinessWeek Bureau Chief in Minneapolis/St. Paul, Minnesota. In 1991, he co-authored "The Silverlake Project: Transformation at IBM" for Oxford University Press about IBM's case-study effort to create its AS400 mini-computer. As a top editor at the technology magazine PC Week (now eWeek), he turned an industry insider section into one of the industry's must-reads.

Mr. Houston is a graduate of Allegheny College, where he earned a B.A. in American Studies in Journalism.

Launched in 1999 as NetShelter, Inc., NetShelter Technology Media ( first pioneered the concept of the vertical media network, assembling one of the largest technology-oriented audiences in the world via the NetShelter Branded Network (NSBN) and helping leading interactive advertising agencies and marketers engage with their core target audience of technology, IT buyers and influencers. NetShelter Technology Media reaches over 30 million unique visitors worldwide according to comScore and is ranked 2nd in reaching technology audiences online (closely trailing CNET). In a fragmented online media landscape, NetShelter Technology Media is the new platform for technology publishing online. It partners with the top independent voices in the technology industry and helps them grow their media business. NetShelter's goal is to become the global leader in digital marketing services for the technology sector.

Contact Information