SOURCE: NetShelter

October 10, 2008 10:09 ET

NetShelter Technology Media Taps Experts From Five Sites in Its Portfolio to Create Network-Wide Tech Holiday Gift Guide

Moves NetShelter Closer to Media Company Goal

TORONTO--(Marketwire - October 10, 2008) - NetShelter Technology Media, which pioneered the concept of the vertical media network by assembling the largest technology-oriented audience in the world, today announced that for the first time it will draw on editorial resources from five of the sites in its portfolio to develop a wide-ranging web-based guide to tech holiday shopping. Titled "Top Tech Gifts: An Expert Guide to Holiday Shopping 2008," the website launches on November 3, ( featuring 50 products recommended by experts with an insider's knowledge of each item from categories including laptops, cameras, mobile phones, HDTVs, music players, robots, and more. The Guide will also encourage users and marketers to offer their own holiday shopping recommendations.

"We're in the unique position of having working relationships with some of the most knowledgeable technology experts on the planet. With them, we're creating a web site that will tap their expertise in combination with marketer-driven advice and user-generated ideas," says Patrick Houston, NetShelter's Senior Vice President, Media and Chief Publisher. "The end result will be a holiday gift-giving resource that would not exist if it weren't for NetShelter's unifying ties to the world's best technology websites. This is just the start of how we'll leverage NetShelter in the future to benefit our publishers, advertisers and audience."

Among the experts drawn together for "Top Tech Gifts" will be's Eric Zeman;'s Vincent Nguyen; TechEBlog's Steve Sun; i4u's Luigi Lugmayr; and's Mark Goldstein. NetShelter's audience of 10.5 million monthly unique visitors, who are constantly being asked for buying suggestions from their friends and families, will also be given the chance to take their place alongside the experts in making their own recommendations to the site. Marketing sponsors are also being given the opportunity to become an integral part of the site by showcasing their own holiday gift-buying recommendations. "The idea is to give everyone their own legitimate voice in the three-way conversation that's been taking place for time immemorial among experts, consumers and manufacturers," Mr. Houston says.

"NetShelter is becoming more than an 'ad' network. Instead, we're building a new kind of media platform that will forever change the economics of tech publishing online. Our approach includes helping expert content creators distribute, manage, and monetize in new, incremental ways," says Peyman Nilforoush, Co-Founder and CEO of NetShelter Technology Media. "Patrick is the founding promoter of the new platform for technology publishing and the editorial face of our company."

Launched in 1999 as NetShelter, Inc., NetShelter Technology Media ( first pioneered the concept of the vertical media network assembling one of the largest technology-oriented audiences in the world via the NetShelter Branded Network (NSBN) and helping leading interactive advertising agencies and marketers engage with their core target audience of technology, IT buyers and influencers. NetShelter Technology Media reaches over 30 million unique visitors worldwide according to comScore and is ranked 2nd in reaching technology audiences online (closely trailing CNET). In a fragmented online media landscape NetShelter Technology Media is the new platform for technology publishing online. It partners with the top independent voices in the technology industry and helps them grow their media business. NetShelter's goal is to become the leading global media company for the technology sector.

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