SOURCE: NetShelter

October 24, 2007 09:51 ET

NetShelter's Branded Network Adds Digital Camera Resource Page to Portfolio

Builds Out Digital Camera Audience in Its Consumer Electronics Group

TORONTO--(Marketwire - October 24, 2007) - Technology vertical network pioneer, NetShelter, Inc., today announced that its Branded Network (NSBN) has become the exclusive ad representative for Digital Camera Resource Page (, a site that reviews digital cameras without a lot of technical jargon and attracts nearly 1 million monthly unique visitors and has been serving digital camera buyers for the past 10 years as they narrow down their purchase decisions. joins and in the NBSN portfolio giving advertisers the opportunity to reach millions of digital camera enthusiasts in a single buy.

"Digital Camera Resource Page reports on the latest camera news as it breaks. Its reviews are known around the world for being unbiased, in-depth, and easy-to-read with specifications, pricing, and links to user reviews for over 1100 cameras," says Peyman Nilforoush, Co-CEO, Head of Agency Relations for NetShelter. "This attracts a very passionate and loyal audience and helps us add scale for advertisers to both our digital camera audience and our overall Consumer Electronics Group. Digital Camera Resource is a perfect example of the shift of content and eyeballs to mid-tail and long-tail tech sites that produce compelling content and attract significant loyal audiences."

"Our readers are here for one thing: digital cameras. No scanners, no computers, no printers. Whether you're a reseller selling cameras or flash memory, or a manufacturer trying to plug your new product, you can't find a better audience than right here," says Jeff Keller who founded Digital Camera Resource Page in 1997.

Based in Oakland, CA Digital Camera Resource Page ( was the first of the "big four" digital camera sites. The DCRP reports on the latest camera news as it breaks and is designed to be an unofficial resource for current and future owners of digital cameras. It is aimed more towards the consumer end, rather than the high end professional cameras. The mission of the site is to simply provide honest reviews of digital cameras, with no sugar coating. A DCRP Buyers Guide page lists the best cameras in each price range. It served nearly 20 million page views each month to almost 1 million unique visitors.

Since its inception in 1999, NetShelter, Inc. ( has pioneered the concept of the vertical media network assembling the largest technology-oriented audiences in the world and helped leading interactive advertising agencies and marketers engage with their core target audience of technology, IT buyers and influencers. NetShelter's mission is to build the world's largest technology media company by embracing the shift of content and eyeballs to mid-tail and long-tail tech sites that produce compelling content and attract significant loyal audiences as well as establishing highly lucrative partnership with traditional media companies and help them embrace the paradigm shift and drive revenue from it.

The NetShelter Branded Network (NSBN), launched in May 2006, has grown from 12 to close to 100 highly influential technology properties in 5 highly concentrated media groups: IS/IT Management, Consumer Electronics, Mobile, Developer and Games. NSBN is now the 2nd largest technology property on the internet -- behind only CNET -- but surpassing IDG, Ziff Davis, OSTG and CMP (comScore Media Metrics). Its reach has grown to 25 million global unique visitors monthly with 8 million unique visitors in US.

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