April 17, 2007 10:38 ET

NetShelter's Branded Network Surges to 65 Tech Sites With 25 Million Global Unique Visitors

Adds Developer Shed Network,, Among Other New Sites to Network Portfolio

TORONTO--(CCNMatthews - April 17, 2007) - Technology Vertical Network pioneer, NetShelter, Inc., today announced that in less than a year, its Branded Network (NSBN) has grown to 65 tech sites attracting 25 million global unique visitors.

NSBN has selectively grown by adding sites that are most attractive to advertisers trying to reach specific audiences of technology users. For example, it has just signed The Developer Shed Network (,,,,,, which adds 679,000 unique global visitors. Along with NSBN's existing stable of developer sites such as,,,,, OSWeekly and MadPenguin, the addition of The Developer Shed Network gives NSBN dominant reach to the developer community.

"NetShelter appreciates the value of our developer audience and is being very creative in presenting ways for advertisers to make an impact with our site visitors," says Shari Caputo, SVP Marketing for Developer Shed Network. "We are very pleased to be part of NSBN."

"We are delighted to have The Developer Shed Network on board and believe they add tremendous value for our advertisers looking to reach the influential web developer community," says Pirouz Nilforoush, Co-CEO, Director of NSBN for NetShelter.

NSBN also added with 593,000 unique global visitors to its IT Management audience segment. When bought in combination with NSBN portfolio sites:, and OSNews, IT Management marketers will be able to create sponsored "solution centers" including customized discussion forums, etc. a very attractive package of integrated ad opportunities for tech marketers.

By adding to and, NSBN's reach of digital camera buyers increases to over 1.5 uniques worldwide. NSBN also added;;;; and to its network.

NSBN, unlike other advertising networks, is the exclusive ad rep firm for all of the inventory of its partner sites and can offer advertisers a variety of branding opportunities such as full site sponsorship, home page roadblocks, page takeovers, over the page units, and pre-roll video.

"NetShelter continues to provide us with excellent service, support, and performance. Their network focuses on our core technology audience and Alienware has experienced excellent results," says Cliff Celsor Senior Client Partner at World Media. "Our Alienware campaign runs on a set of hand-picked NetShelter sites and they have always been able to meet our goals and are always on the top of our list every time we plan a campaign."

"We are very gratified by the growth of NSBN," says Peyman Nilforoush, Co-CEO, Head of Agency Relations for NetShelter. "It is a reflection of the unique value we deliver for marketers by uncovering unique integrated ad opportunities that help marketers truly engage their brand with loyal target audiences of our highly influential technology and IT publishers."

NetShelter, Inc. ( is the leading media representation company for highly influential technology, IS/IT and gaming sites. Since its inception in 1999 the company has pioneered the concept of the vertical media network assembling the largest technology-oriented audience networks in the world and has helped leading interactive advertising agencies and marketers engage with their core target audience of technology and IT buyers and influencers, impact their purchasing decisions and achieve their branding and direct response objectives. Through its award-winning publishers the company receives over one billion monthly page impressions, providing total market coverage; from IT decision makers, developers, mobile professionals, business decision makers and developers to tech enthusiasts, consumers and hardcore gamers.

The NetShelter Branded Network (NSBN) enables marketers to engage their brand with loyal audiences of influential technology and IT properties through integrated advertising opportunities. NSBN launched in May 2006 has grown from 12 sites to over 65 highly influential technology and IT properties and is now the 2nd largest technology news property on the internet only behind CNET passing OSTG, IDG and Ziff Davis (according to comScore Media Metrics).

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