September 11, 2008 17:08 ET

Netsoft USA Expands Executive Team

Experienced Technology Marketing Executive Brings Market Development Initiatives to Netsoft USA

NEW YORK, NY--(Marketwire - September 11, 2008) - Netsoft USA, an acknowledged leader in enterprise application development for life sciences, financial services, and distribution and supply chain, today announced the addition of David Z Orban as vice president of marketing. Orban brings more than 20 years of marketing leadership and market development experience to his role at Netsoft USA. He will focus on the development of strategic initiatives relating to market growth and serving the company's client base.

"Dave Orban brings a solid track record of building successful marketing strategies and developing new market segments," says Arto Ozgun, co-founder and president of Netsoft USA. "We're pleased to welcome him to the Netsoft USA team and look forward to leveraging his expertise and leadership in support of the delivery of our next generation of enterprise solutions to the market."

Orban's diverse background spans the enterprise solutions space, including leading the launch of several technology startups. Orban is the former director of marketing for Muze Inc., where he led the company's rebranding and the successful introduction of new channel programs and client-facing initiatives. Prior to that, as director of marketing at Actimize, Orban launched market- and client-facing initiatives that drove profitability and growth for that company. Orban has held similar roles at Albridge Solutions and Princeton Financial Systems, as well as having been a technology marketing consultant to the scientific publishing industry.

"Netsoft USA has a substantial history of providing distinct value to the market for custom enterprise applications. I look forward to working with the management team to deliver high value enablement solutions to our clients, using our unique development framework," said Orban. He added, "Netsoft USA is an exciting company operating in a dynamic set of markets, and I'm extremely pleased to have the opportunity to engage with a world-class client base as part of the management team."

About Netsoft USA

Established in 1999, Netsoft USA is a technology services company headquartered in New York City, with operations in Toronto and Armenia. With extensive industry expertise in financial services, healthcare, distribution and life sciences, Netsoft USA provides smart technology solutions that make businesses perform better. Organizations worldwide rely on Netsoft USA's proprietary Solutions Roadmap and Solutions Framework to gain a competitive advantage and achieve extraordinary results. To learn more, please visit

Contact Information

  • Press Contact:
    David Z Orban
    Vice President of Marketing
    Netsoft USA
    212 994 8181 x 129
    Email Contact