SOURCE: Callidus Software Inc.

Callidus Software Inc.

July 30, 2012 07:00 ET

NetSuite Selects CallidusCloud LeadFormix to Optimize Web Conversion Through Visitor Intelligence and Intent Capabilities

PLEASANTON, CA--(Marketwire - Jul 30, 2012) - Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, today announced that NetSuite, the industry's leading provider of cloud-based financials / ERP software, has selected CallidusCloud's™ LeadFormix solution to improve Web visitor intelligence and increase website conversion rates. The agreement was signed in the second quarter of 2012.

"NetSuite can now see anonymous visitors as identifiable companies with unparalleled visibility into their intent," said Shreesha Ramdas, Vice President, LeadFormix. "CallidusCloud's leading marketing automation solution allows companies to better understand buyer interest and shape the most optimal targeted outbound campaigns."

"Leading companies are looking for every competitive advantage in their marketing and selling efforts," said Rob Israch, Senior Director of Global Demand Generation at NetSuite. "The unique capabilities LeadFormix brings to the table can help us to better interact and communicate with our prospects as well as give sales more opportunity to focus on the right leads for better results."

CallidusCloud's LeadFormix solution provides an easy-to-use, collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and Web Optimization teams to optimize their sales pipeline growth. The LeadFormix platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and help boost revenues.

LeadFormix is delivered as part of CallidusCloud's sales and marketing suite, a SaaS suite that is designed to help businesses drive enterprise engagement, sales performance management and sales effectiveness throughout the sales cycle with award-winning, multi-tenant cloud software. CallidusCloud offers the following SaaS and mobile solutions: candidate assessment tests for hiring, video interviews, marketing automation, quotes and proposals, sales enablement, sales coaching, sales commission management, learning management and content authoring, underpinned by analytics and enterprise gamification.

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About Callidus Software
Callidus Software Inc. (NASDAQ: CALD) is the market and technology leader in sales effectiveness and cloud computing. Our customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. CallidusCloud's award-winning multi-tenant SaaS applications set the standard for performance management of a company's sales force and channel partners. Over 2.5 million users rely on our solutions to power their performance. For more information, please visit www.calliduscloud.com.

©2012. Callidus Software Inc. All rights reserved. Callidus, Callidus Software, the Callidus Software logo, CallidusCloud, the CallidusCloud logo, TrueComp Manager, ActekSoft, ACom3, ForceLogix, Salesforce Assessments, iCentera, Webcom, Litmos, the Litmos logo, LeadFormix, Rapid Intake and 6FigureJobs are trademarks, service marks, or registered trademarks of Callidus Software Inc. and its affiliates in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

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