SOURCE: NAI

April 12, 2005 14:00 ET

Network Advertising Initiative (NAI) Hosts a Strategic Forum on eCommerce in the Age of Spyware

YORK, ME -- (MARKET WIRE) -- April 12, 2005 -- The Network Advertising Initiative (NAI) announced today that it will be presenting an industry-wide forum to discuss the myriad of challenges facing businesses due to spyware. The forum, entitled The NAI Strategic Forum: eCommerce in the Age of Spyware, will be held Thursday, May 12, 2005 at the Museum of Television and Radio in New York. This forum will address the threat of spyware, current efforts to combat the problem through legislative and technical means and the very real dangers facing companies conducting business online.

Spyware has become a crucial problem both for end users and legitimate online businesses. Recent legislative efforts and technical solutions offer important tools for addressing the problem, but some may raise concerns by flagging benign technologies and legitimate business models. Over the past 18 months, the NAI has been tracking legislative and industry efforts closely through its "Spyware Working Group" and recently completed a detailed analysis of technological responses to the spyware problem -- "The NAI Anti-spyware Research Project." The findings on both fronts strongly suggest that open, cross-industry discussion is essential in order to preserve the value of ecommerce while combating fraud and deception online.

"Spyware erodes consumer trust and is therefore a looming threat to all of ecommerce," said Trevor Hughes, executive director of the NAI. "But well-intentioned legislative and technological fixes need to balance an aggressive response to fraud and deception with a thorough understanding of the technologies and business models that make the Web work for consumers. The NAI recognizes the need for an open and balanced discussion with all parties involved in an effort to formulate common approaches and methodologies for fighting this problem sensibly and fairly."

The NAI Strategic Forum on Spyware and eCommerce will bring together leading experts and offer an unprecedented opportunity for members to build consensus on the threats of spyware, and the proper responses from the market and public policymakers. Please visit http://www.networkadvertising.org/spyware-forum/ to register. For sponsorship or more information, please call Jim Campbell at 207.351.1500 x110.

To augment the topics covered at the Forum, the NAI is also issuing a call for papers and articles related to spyware, solving the problem of spyware and issues that face online business as a result of efforts to stop spyware. The NAI will review submitted works and provide copies to attendees. Please send relevant materials to papers@networkadvertising.org.

About NAI

The NAI (Network Advertising Initiative) is a cooperative group of companies committed to creating workable solutions at the intersection of online technology and public policy. The NAI has worked with the Federal Trade Commission and the U.S. Department of Commerce to develop a self-regulatory regime governing NAI companies engaged in the practice of online targeted marketing. To learn more, please visit www.networkadvertising.org.

Contact Information

  • Media Contact:
    Kathleen Bagley Formidoni
    blast! PR for the Network Advertising Initiative
    (919) 833-9975 x11
    kathleen@blastpr.com