April 12, 2005 14:00 ET
Network Advertising Initiative (NAI) Hosts a Strategic Forum on eCommerce in the Age of Spyware
YORK, ME -- (MARKET WIRE) -- April 12, 2005 -- The Network Advertising Initiative (NAI) announced
today that it will be presenting an industry-wide forum to discuss the
myriad of challenges facing businesses due to spyware. The forum, entitled
The NAI Strategic Forum: eCommerce in the Age of Spyware, will be held
Thursday, May 12, 2005 at the Museum of Television and Radio in New York.
This forum will address the threat of spyware, current efforts to combat
the problem through legislative and technical means and the very real
dangers facing companies conducting business online.
Spyware has become a crucial problem both for end users and legitimate
online businesses. Recent legislative efforts and technical solutions offer
important tools for addressing the problem, but some may raise concerns by
flagging benign technologies and legitimate business models. Over the past
18 months, the NAI has been tracking legislative and industry efforts
closely through its "Spyware Working Group" and recently completed a
detailed analysis of technological responses to the spyware problem -- "The
NAI Anti-spyware Research Project." The findings on both fronts strongly
suggest that open, cross-industry discussion is essential in order to
preserve the value of ecommerce while combating fraud and deception online.
"Spyware erodes consumer trust and is therefore a looming threat to all of
ecommerce," said Trevor Hughes, executive director of the NAI. "But
well-intentioned legislative and technological fixes need to balance an
aggressive response to fraud and deception with a thorough understanding of
the technologies and business models that make the Web work for consumers.
The NAI recognizes the need for an open and balanced discussion with all
parties involved in an effort to formulate common approaches and
methodologies for fighting this problem sensibly and fairly."
The NAI Strategic Forum on Spyware and eCommerce will bring together
leading experts and offer an unprecedented opportunity for members to build
consensus on the threats of spyware, and the proper responses from the
market and public policymakers. Please visit
http://www.networkadvertising.org/spyware-forum/ to register. For
sponsorship or more information, please call Jim Campbell at 207.351.1500
To augment the topics covered at the Forum, the NAI is also issuing a call
for papers and articles related to spyware, solving the problem of spyware
and issues that face online business as a result of efforts to stop
spyware. The NAI will review submitted works and provide copies to
attendees. Please send relevant materials to firstname.lastname@example.org.
The NAI (Network Advertising Initiative) is a cooperative group of
companies committed to creating workable solutions at the intersection of
online technology and public policy. The NAI has worked with the Federal
Trade Commission and the U.S. Department of Commerce to develop a
self-regulatory regime governing NAI companies engaged in the practice of
online targeted marketing. To learn more, please visit